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About Jen Underwood

Jen Underwood is the founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20+ years, Jen has held worldwide product management roles at Microsoft and DataRobot. She also served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Gartner Magic Quadrant for Data Science and Machine Learning 2018
2 years ago

Gartner Magic Quadrant for Data Science and Machine Learning 2018

Last week the annual Gartner Magic Quadrant for Data Science and Machine-Learning Platforms 2018 was published. The old guard of SAS and IBM has tumbled this year with H2O.ai, Knime and RapidMiner taking …
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New Era of Analytics: Combine the Best of Mind and Machine
2 years ago

New Era of Analytics: Combine the Best of Mind and Machine

Due to growing data volumes and increased analytics complexity, today’s most successful organizations have adopted next era analytics that combine the beauty of the human mind with the amazing capability …
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Industry Pulse January 2018 Highlights
2 years ago

Industry Pulse January 2018 Highlights

After two quiet weeks, January analytics and data science industry news predictably heated up towards the end of the month. I mentioned it would be a roller coaster year. Well, …
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Creative Startup Stories Reinvents Analytics UX
2 years ago

Creative Startup Stories Reinvents Analytics UX

Once upon a time, an analytics team lead decided to design a system that would automate the time consuming, repetitive processes that he used to effectively find signals in vast …
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Becoming an Analytics Change Agent
2 years ago

Becoming an Analytics Change Agent

Last week I had the incredible honor and pleasure to listen to the infamous Billy Beane. You may recognize Beane’s name from the popular book Moneyball: The Art of Winning an …
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Taming the Wild West of Self-Service Data Preparation
2 years ago

Taming the Wild West of Self-Service Data Preparation

The self-service data preparation and analytics movement started with the best of intentions: help make organizations more data-driven, agile and confident in their business decisions. Instead, it’s become a bit …
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Unrivaled Big Data Exploration with Zoomdata
2 years ago

Unrivaled Big Data Exploration with Zoomdata

Recently we’ve seen demos on several billion rows of data using older technology that is stretching previous data visualization boundaries. Although we see and hear numerous vendors touting big data …
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Top 2018 Analytics Industry Trends and Predictions
2 years ago

Top 2018 Analytics Industry Trends and Predictions

Time to get back to work. Buckle up and get ready for another thrilling year of ups, downs, twists, turns, and tunnels. In this article, I will share top analytics …
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2017 Predictions Right, Wrong and Totally Missed
2 years ago

2017 Predictions Right, Wrong and Totally Missed

Before sharing my annual analytics industry trends forecast for 2018, I wanted to quickly summarize reader hot topics and my past predictions right, wrong and totally missed from 2017. Here is a …
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2018 Analytics and Data Science Events
2 years ago

2018 Analytics and Data Science Events

Save the date! Here is a highlighted list of Analytics and Data Science Industry Events in 2018 in the USA. More events and international ones will be added soon or …
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Industry Pulse November 2017 Highlights
2 years ago

Industry Pulse November 2017 Highlights

November 2017 was another peak analytics industry event news month. I am thrilled that it is finally over. Here are the collected highlights from IBM Watson Data Science for All, …
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Data Prep Essentials for Automated Machine Learning
2 years ago

Data Prep Essentials for Automated Machine Learning

Data preparation is critical for any analytics, business intelligence or machine learning effort. Although automated machine learning provides safeguards to prevent common mistakes and is robust enough to handle imperfect …
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Self-Service Data Prep Governance
2 years ago

Self-Service Data Prep Governance

Data-driven organizations that empower everyone with self-service analytics are more vulnerable to classic shadow IT pains – unmanageable data sprawl, reporting inaccuracies, governance, security, regulatory, compliance, and privacy gaps. Don’t …
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How To Create In-Database Machine Learning UDFs
2 years ago

How To Create In-Database Machine Learning UDFs

GPU acceleration enables analytics pros, data scientists, and researchers to address some of the world’s most challenging problems up to several orders of magnitude faster than traditional architectures. In previous …
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2017 Data Breach Investigations Summary
2 years ago

2017 Data Breach Investigations Summary

Each year Verizon, in conjunction with the VERIS Community Database initiative, releases the annual data breach investigations report. This year’s report is based on analysis of 42,068 security incidents, including …
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Industry Pulse October 2017 Highlights
2 years ago

Industry Pulse October 2017 Highlights

October was a strange month – shocking, distressing, interesting and exciting all at the same time. Countless vendors announced enhanced offerings and/or significant partnerships in the cyclical conference craze. This …
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Architect Your Customer 360 Data Lake for Today and Tomorrow
2 years ago

Architect Your Customer 360 Data Lake for Today and Tomorrow

Obtaining a 360-degree customer view means having a holistic customer profile record that captures different types of data from across channels and systems, aggregates that data to understand what’s important …
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Transform the Business with Automated Embedded Artificial Intelligence
2 years ago

Transform the Business with Automated Embedded Artificial Intelligence

Analytics pros, that are also gadget fans, can become an outlier in the global talent pool by learning how to architect an intelligent digital business with automated embedded artificial intelligence. …
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Simplify Byzantine Embedded BI Buying Processes
2 years ago

Simplify Byzantine Embedded BI Buying Processes

Since I track industry trends and explore exciting bleeding edge technologies, I tend to forget that many organizations are still in the midst of moving from traditional BI to modern …
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Between the Lines at Tableau Conference
2 years ago

Between the Lines at Tableau Conference

Nothing else quite compares to the annual Tableau Conference. This event has grown from 140 attendees in 2007 to over 14,000 data enthusiasts in 2017. The vibrant Tableau community passion was …
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