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About Jen Underwood

Jen Underwood is a Senior Director at DataRobot and founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20 years, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
How To Create In-Database Machine Learning UDFs
1 year ago

How To Create In-Database Machine Learning UDFs

GPU acceleration enables analytics pros, data scientists, and researchers to address some of the world’s most challenging problems up to several orders of magnitude faster than traditional architectures. In previous …
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2017 Data Breach Investigations Summary
1 year ago

2017 Data Breach Investigations Summary

Each year Verizon, in conjunction with the VERIS Community Database initiative, releases the annual data breach investigations report. This year’s report is based on analysis of 42,068 security incidents, including …
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Industry Pulse October 2017 Highlights
1 year ago

Industry Pulse October 2017 Highlights

October was a strange month – shocking, distressing, interesting and exciting all at the same time. Countless vendors announced enhanced offerings and/or significant partnerships in the cyclical conference craze. This …
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Architect Your Customer 360 Data Lake for Today and Tomorrow
1 year ago

Architect Your Customer 360 Data Lake for Today and Tomorrow

Obtaining a 360-degree customer view means having a holistic customer profile record that captures different types of data from across channels and systems, aggregates that data to understand what’s important …
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Transform the Business with Automated Embedded Artificial Intelligence
1 year ago

Transform the Business with Automated Embedded Artificial Intelligence

Analytics pros, that are also gadget fans, can become an outlier in the global talent pool by learning how to architect an intelligent digital business with automated embedded artificial intelligence. …
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Simplify Byzantine Embedded BI Buying Processes
1 year ago

Simplify Byzantine Embedded BI Buying Processes

Since I track industry trends and explore exciting bleeding edge technologies, I tend to forget that many organizations are still in the midst of moving from traditional BI to modern …
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Between the Lines at Tableau Conference
1 year ago

Between the Lines at Tableau Conference

Nothing else quite compares to the annual Tableau Conference. This event has grown from 140 attendees in 2007 to over 14,000 data enthusiasts in 2017. The vibrant Tableau community passion was …
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Moving from BI to Machine Learning with Automation
1 year ago

Moving from BI to Machine Learning with Automation

Automated machine learning is an ideal innovation for business intelligence and analytics professionals to advance their careers. You don’t need to be a data scientist to get immediate predictive insights …
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Reflecting on Gartner Symposium 2017 Predictions

The Fourth Industrial Revolution – digital transformation – is progressing. Last week Gartner hosted their annual gala of CIOs and tech titans. This year the rise of artificial intelligence, decline …
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Industry Pulse September 2017 Highlights
1 year ago

Industry Pulse September 2017 Highlights

Here we go! Another peak conference season has started. This month we saw a wide variety of releases from JupyterCon and Strata NYC. Next month should be even more exciting …
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Google Data Studio
4.2
1 year ago

Google Data Studio

Note: The following is a guest post by a talented peer of mine, Sophie Sachet. I am absolutely thrilled to be working with her. Sophie and I recently teamed up to expand …
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R-Brain: A New Data Science Platform
1 year ago

R-Brain: A New Data Science Platform

R-Brain is a next generation platform for data science built on top of Jupyterlab with Docker. It was recently unveiled at JupyterCon in late August. Don’t let the name fool …
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Monetizing Your Valuable Data Assets
1 year ago

Monetizing Your Valuable Data Assets

A goldmine lurks within your valuable data assets for anyone to start mining. Every organization has raw masses of data stored within systems of record, content management systems, reports, Adobe …
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Quiet Before the Storm
1 year ago

Quiet Before the Storm

Grateful. Relieved. Exhausted. Last week my family was huddled together in a hallway as Hurricane Irma passed through Tampa Bay. Hurricane Irma was a record shattering massive hurricane. It was …
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Industry Pulse August 2017 Highlights
1 year ago

Industry Pulse August 2017 Highlights

So much for a slow summer. In August 2017, Python exceeded R in popularity in a recent KD Nuggets poll. Both the Gartner Magic Quadrant for Data Integration 2017 and …
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Why You Need a Data Catalog and How To Select One
1 year ago

Why You Need a Data Catalog and How To Select One

In a digital world where data lives everywhere, enterprise data catalogs are an invaluable asset in your information architecture. Over the past two years, I mentioned data catalogs for enhancing …
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Getting Started with Python [PART 3]
1 year ago

Getting Started with Python [PART 3]

In Getting Started with Python [Part 1], you were introduced to the popular Python language for data analysis. Then in Getting Started with Python [PART 2] we covered pandas, Python’s data …
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Spotlight on TIBCO: Exploring Spotfire Today
1 year ago

Spotlight on TIBCO: Exploring Spotfire Today

Have you taken a look at TIBCO Spotfire and TIBCO’s growing ecosystem of offerings lately? My initial impression is…shock. I missed what has been happening outside of TIBCO Spotfire the …
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Learn to Swim in a Data Lake You Trust
1 year ago

Learn to Swim in a Data Lake You Trust

Data of all shapes and sizes is rapidly pouring in from an increasing number of sources. To keep up with exponential data growth volumes, leading organizations are turning to ingest, …
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Smart Data Discovery will Radically Transform Analytics
1 year ago

Smart Data Discovery will Radically Transform Analytics

We are at the beginning of the next fundamental shift in the evolution of analytics. Smart data discovery, also called augmented intelligence, is already changing the analytics landscape. Early adopters …
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