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About Jen Underwood

Jen Underwood is the founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20+ years, Jen has held worldwide product management roles at Microsoft and DataRobot. She also served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
What-If Analytic Scenario Simulation Options
7 years ago

What-If Analytic Scenario Simulation Options

A common advanced analytic requirement is “what if” scenario modeling. How can we enable our analysts to alter certain parameters  within known contraints to test potential impact?  Well, let me …
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Beautiful BI Sites with SharePoint 2013
7 years ago

Beautiful BI Sites with SharePoint 2013

SharePoint site design and difficulty creating SharePoint master pages has plagued most of the BI developers I know including myself. In the last 16 years,  I have seen my fair share …
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Office 2013 Business Intelligence Highlights
8 years ago

Office 2013 Business Intelligence Highlights

The Office 2013 Consumer Preview was released and there are some pretty awesome business intelligence highlights within it. Here is a quick summary of the features I have seen thus …
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Microsoft Mobile Business Intelligence
8 years ago

Microsoft Mobile Business Intelligence

TechEd 2012 Mobile BI Session Recording: http://channel9.msdn.com/Events/TechEd/NorthAmerica/2012/DBI327 Good News for Microsoft BI on iPad http://technet.microsoft.com/en-us/library/hh697482.aspx  SSRS now officially supported  http://msdn.microsoft.com/en-us/library/jj659023.aspx  Mobile BI on iPad tutorials http://www.msbiacademy.com/Lesson.aspx?id=91  Excellent Mobile BI video! …
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PowerPivot Maps, Tabs, Image Overlays and Other Creative Tips
8 years ago

PowerPivot Maps, Tabs, Image Overlays and Other Creative Tips

Let’s face it, dashboard presentation design matters and you can get fancy with PowerPivot. PowerPivot can be seriously fun, functional and powerful – especially with upcoming Hadoop ODBC and Hive …
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Social Analytics PowerPivot Solutions
8 years ago

Social Analytics PowerPivot Solutions

UPDATED 8/14/2013 Microsoft BI Social Analytics Solution and Technical Support Site

Social analytics enables companies to keep a constant pulse on   the marketplace by reviewing customer sentiment, likes, dislikes  and hot …
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Tip! Microsoft BI Metadata, Impact Analysis, Dependency Analysis and Lineage
8 years ago

Tip! Microsoft BI Metadata, Impact Analysis, Dependency Analysis and Lineage

There are multiple ways to manage Microsoft BI metadata, impact analysis, dependency analysis and lineage.  In SQL Server 2012,   these features will be available in the “Project Barcelona”   SQL Server Feature Pack …
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Playing with the Big Data Hadoop ODBC Driver
8 years ago

Playing with the Big Data Hadoop ODBC Driver

At PASS, Microsoft announced the upcoming TAP for a Hadoop ODBC driver.  This driver will enable integration of Apache Hadoop, Windows and Azure Hadoop flavors with various Microsoft BI products. …
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Visio Services Data Driven Visualizations in SharePoint
8 years ago

Visio Services Data Driven Visualizations in SharePoint

I just gave a quick demo of this powerful and amazing feature that is often overlooked in the SharePoint Business Intelligence visualizations – the presentation deck is on SlideShare.  Note …
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More Microsoft BI and SAP
9 years ago

More Microsoft BI and SAP

June 2011

SQL CAT White Paper http://sqlcat.com/whitepapers/archive/2011/01/26/

SQL CAT white paper now available on how to use Power Pivot to empower business users to integrate and analyze SAP and non-SAP data …
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Data Warehousing Best Practices and Resources
9 years ago

Data Warehousing Best Practices and Resources

Data Warehousing and Dimensional Modeling

Data Warehouse Fundamentals http://it.toolbox.com/wiki/index.php/Data_Warehouse_Fundamentals and http://www.rkimball.com/html/articlesFundamental.html

Kimball Group http://www.kimballgroup.com/data-warehouse-business-intelligence-resources/

Data Warehouse Toolkit Collection http://www.amazon.com/Kimballs-Data-Warehouse-Toolkit-Classics/dp/0470479574

Best Practices for Data Warehousing with SQL Server 2008 http://msdn.microsoft.com/library/cc719165.aspx

DWMantra.com …
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