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About Jen Underwood

Jen Underwood is the founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20+ years, Jen has held worldwide product management roles at Microsoft and DataRobot. She also served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Customer Data Quality with D&B Data Services
6 years ago

Customer Data Quality with D&B Data Services

In the business to business sales world, D&B is a well-known and highly regarded company that has been monitoring and evaluating business profiles, credit, payment performance and a variety of …
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Trends Driving the Future of Analytics
6 years ago

Trends Driving the Future of Analytics

Another sleepless night in San Jose, California without my beloved Diet Mountain Dew until tomorrow morning… Seems like a perfect time to share a few thoughts on awesome future analytics …
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Inside SAP InfiniteInsight
6 years ago

Inside SAP InfiniteInsight

A big thank you to my blog readers and Twitter followers for sharing my plea to see SAP InfiniteInsight earlier this month in the social media channels. SAP immediately reached …
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Exclusive Sneak Peak at TIBCO Spotfire 6.5
6 years ago

Exclusive Sneak Peak at TIBCO Spotfire 6.5

Yes, you read that correctly.  I have been provided an exclusive, first sneak peek at TIBCO Spotfire 6.5 thanks to TIBCO Spotfire Predictive Analytics Product Manager, Louis Bajuk-Yorgan.  Note TIBCO …
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SAP Infinite Insight
6 years ago

SAP Infinite Insight

Since the SAP acquisition of KXEN in late 2013, I have been looking forward to seeing what SAP does with it.  In 2012, I was intrigued by the combination of …
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New Microsoft Office Excel on iPad Native App
6 years ago

New Microsoft Office Excel on iPad Native App

Today exciting and long-awaited news of Microsoft Office native apps for Apple iPad was finally released along with the availability of Microsoft Office in the iPad app store. I won’t …
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Diving into TIBCO Spotfire Professional 6.0
6 years ago

Diving into TIBCO Spotfire Professional 6.0

This blog post is looooong overdue. I was supposed to attend TIBCO’s TUCON event in Las Vegas last October, bought the non-refundable flight ticket, hotel package and then caught the …
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SQL Server 2014 RTM Announced for April 1 Release
6 years ago

SQL Server 2014 RTM Announced for April 1 Release

Big news came out of Redmond yesterday. SQL Server 2014 will be publicly released on April 1, 2014. This version brings the highly anticipated, in-memory OLTP for SQL Server (formerly …
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Analyzing Gartner’s 2014 Magic Quadrant for BI and Analytics Platforms
6 years ago

Analyzing Gartner’s 2014 Magic Quadrant for BI and Analytics Platforms

To see the past five years of Gartner Magic Quadrant for BI and Analytics Platforms vendor performance ratings, check out the excellent Pivotstream analytics showcase. There are three different reports …
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Free Expert Cube Development with SSAS Multidimensional Models
6 years ago

Free Expert Cube Development with SSAS Multidimensional Models

I have teamed up with Packt Publishing to organize a Giveaway of the awesome Expert Cube Development with SSAS Multidimensional Models book written by the SSAS super-gurus: Chris Webb, Alberto …
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How To Integrate Tableau with Microsoft Reporting Services
6 years ago

How To Integrate Tableau with Microsoft Reporting Services

BREAKING BI NEWS: 2014 Gartner BI Magic Quadrant was just released. It is a must read…Tableau has risen to the top, Spotfire and Qlik edged up, Birst is now on …
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Thoughts on Cloud Office 365 Power BI Launch
6 years ago

Thoughts on Cloud Office 365 Power BI Launch

In case you were buried without power and internet in one of the many 2014 snow storms, Microsoft’s Cloud Office 365 Power BI for Excel launched last week. The Twittersphere …
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Self-Service BI Governance
6 years ago

Self-Service BI Governance

I had a funny conversation last weekend with a consulting peer that mentioned governance with self-service BI tools. I don’t think that person realized this was a HOT button topic …
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Antivia XWIS DecisionPoint
6 years ago

Antivia XWIS DecisionPoint

Ah February…I have already fallen off the New Year resolution wagon and dipped right back into frosting, cake mix and candy. I won’t ever give up Diet Mountain Dew or …
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Targit – a Niche, Hometown BI Innovator
6 years ago

Targit – a Niche, Hometown BI Innovator

Over the holidays I enjoyed reviewing several BI vendors.  To my pleasant surprise, a pretty innovative, little niche BI player called Targit has been hiding practically in my back yard.  In …
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Tableau with R Part 2: Clustering
6 years ago

Tableau with R Part 2: Clustering

As promised, this is the next article in Getting Started with Tableau 8.1 & R. If you have not read the first article and/or have not already installed and configured …
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Getting Started with Big Data using Hortonworks Sandbox
6 years ago

Getting Started with Big Data using Hortonworks Sandbox

After my last super lengthy blog, I thought a short and sweet one on how to get started with big data was in order. I have been meaning to write …
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Understanding the Differences: Microsoft Power BI versus Tableau
6 years ago

Understanding the Differences: Microsoft Power BI versus Tableau

 

If you want to see recent unbiased Tableau versus Power BI public compare articles, I recommend Ken Black’s blog. He is brilliant, thorough and fair in his real world …
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2014 BI Outlook: Who’s Hot, Who’s Not by Doug Henschen
6 years ago

2014 BI Outlook: Who’s Hot, Who’s Not by Doug Henschen

In case you missed it,  Doug Henschen of InformationWeek had a fantastic article on 2014 planned usage surveys for BI vendors. This must read BI article is at http://www.informationweek.com/software/information-management/2014-bi-outlook-whos-hot-whos-not/d/d-id/1113002.

This …
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Latest Round of Office 365 Power BI Preview Updates
6 years ago

Latest Round of Office 365 Power BI Preview Updates

There are many updates this month coming soon across the many apps in the Power BI Suite: Office 365 Power BI Sites, Power View, Power BI Mobile app, Power Query, …
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