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About Jen Underwood

Jen Underwood is the founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20+ years, Jen has held worldwide product management roles at Microsoft and DataRobot. She also served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Unwrapping the Power BI vNext Public Preview
5 years ago

Unwrapping the Power BI vNext Public Preview

Happy Holidays! I wasn’t kidding when I shared to keep posted for more updates last week. Although the Public Preview of Power BI was intended to be quietly and humbly …
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Embedding Excel Power View Reports in Public Web Sites and Blogs
5 years ago

Embedding Excel Power View Reports in Public Web Sites and Blogs

Microsoft Power BI Santa delivered an early surprise with an unexpected feature announcement. Sharing embedded Power View reports on a public web site or blog has now been enabled.  Finally!  It …
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Business Analytics 101
5 years ago

Business Analytics 101

You may have noticed many vendors transitioning away from the term business intelligence and instead using business analytics. I recently wrote about industry trends and the longer term, ongoing market …
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R Visualizations in Reporting Services
5 years ago

R Visualizations in Reporting Services

After several long weeks on the road, I am finally back home and digging into open-source R again. A few days ago there was a post by TIOBE Software showing …
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PASS Summit 2014 BI News
5 years ago

PASS Summit 2014 BI News

PASS Summit, the world’s largest conference for Microsoft SQL Server and BI professionals, kicked-off today with keynotes by Microsoft’s T.K. “Ranga” Rengarajan, James Phillips, and Joseph Sirosh. This year the event …
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Inevitable Analytics Market Commoditization
5 years ago

Inevitable Analytics Market Commoditization

I wrote about future business intelligence and analytics trends back in May 2014.  At that time, I was keeping a pulse on the following trends:

  • Embedded Analytics (already prevalent …
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Kimball Big Data Warehousing 101
5 years ago

Kimball Big Data Warehousing 101

As I was writing about Ralph Kimball’s, excellent, “must-watch” Cloudera webinars on big data warehousing 101, I received a mass email from Kimball Group and notification via Melissa Coates aka …
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A Tidal Wave of Analytics and BI News
5 years ago

A Tidal Wave of Analytics and BI News

In the past few weeks, there has literally been a blitz of analytics and business intelligence industry news. Starting with Tableau’s Conference, followed by Qlik Unsummit’s release of full Qlik …
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Tableau Conference Fun but Analytics Ho-Hum?
5 years ago

Tableau Conference Fun but Analytics Ho-Hum?

I am deeply grateful for the opportunity that I was given to attend Tableau’s annual conference, catch up with peers and see what was cooking over there. Each year I …
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Creative Data Visualization with VisualCue
5 years ago

Creative Data Visualization with VisualCue

I recently saw a presentation by a Florida-based business intelligence company called VisualCue Technologies.  They offer a unique, icon-based dashboard that they position as operational intelligence.  Operational meaning that it visually captures …
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Maximizing ROI with Prescriptive Analytics
5 years ago

Maximizing ROI with Prescriptive Analytics

Analytics is often a misunderstood art and science. Although there have been exponential technological improvements in adaptive algorithms and automated model development with high-end solutions, there often is not a …
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Exploring Qlik Sense Desktop
5 years ago

Exploring Qlik Sense Desktop

A few weeks ago I was honored to get a personal walk-through of brand new Qlik Sense Desktop. Qlik’s Donald Farmer, Vice President of Innovation and Design, and Elif Tutuk, …
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Data Addict Confessions: Analyzing Home Prices in various Data Discovery Tools
5 years ago

Data Addict Confessions: Analyzing Home Prices in various Data Discovery Tools

This blog has been on my mind for a long time now. I thought I’d share part of the analytical process with you that I performed to determine both the …
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Alpine Data Labs Chorus 4.0
5 years ago

Alpine Data Labs Chorus 4.0

This past week has seemed like a former Microsoft Product/Program Management reunion!   I was honored today with a Qlik Sense briefing from the respected business intelligence mind, Donald Farmer. A …
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MicroStrategy Revises Go-To-Market Strategy
6 years ago

MicroStrategy Revises Go-To-Market Strategy

This week at MicroStrategy World Europe, top executives unveiled significant revisions in their go-to-market strategy. In colorful CEO Michael Saylor’s opening keynote presentation, he describes a changing world with undeniably …
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Tip! Embed Excel into a Web Site via OneDrive
6 years ago

Tip! Embed Excel into a Web Site via OneDrive

Here is a fun and unexpected 4th of July surprise.  Last year on this very same day I was playing with the Hortonworks Sandbox. This year while out and about, …
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Investigating Secretive DOMO
6 years ago

Investigating Secretive DOMO

By  •  Cloud BI

READER  WARNING – DOMO is financially stressed. “If other equity or debt financing is not available by August 2018, management will then begin to implement plans to significantly reduce operating expenses,” …
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What is New, Wild and Exciting in Tableau 8.2
6 years ago

What is New, Wild and Exciting in Tableau 8.2

Tableau’s highly anticipated 8.2 release is imminent if not already launched by the time this article posts. I covered quite a few of the wild and exciting new features that …
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Alteryx – Rising Star in the Analytics World
6 years ago

Alteryx – Rising Star in the Analytics World

I first came across Alteryx about a year and a half ago. To be completely honest, I was tough on them. In our initial meeting, I literally blurted out “why …
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SAP SAPPHIRE NOW 2014
6 years ago

SAP SAPPHIRE NOW 2014

By  •  SAP

Today kicked off the annual SAP SAPPHIRE event in Orlando, Florida. Last year I attended and enjoyed it immensely. What I love about SAP SAPPHIRE is all the various solutions …
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