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About Jen Underwood

Jen Underwood is the founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20+ years, Jen has held worldwide product management roles at Microsoft and DataRobot. She also served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Knowledge Graph 101: How To Easily Query the Web without Web Scraping
1 week ago

Knowledge Graph 101: How To Easily Query the Web without Web Scraping

***  NOTE: The following solution review is from a January 2020 project contract commitment. Both the vendor and I discussed the sensitive timing of publication. They decided not to cancel …
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Global Call to Action: COVID-19 Open Research Dataset Challenge (CORD-19)
2 weeks ago

Global Call to Action: COVID-19 Open Research Dataset Challenge (CORD-19)

Today I’m sharing a COVID-19 global call for artificial intelligence talent help from a coalition of leading research groups. Public COVID-19 datasets can be found on Kaggle along with additional …
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Exploring a Decentralized Data Mesh Pattern for Modern Analytics
1 month ago

Exploring a Decentralized Data Mesh Pattern for Modern Analytics

Like many other industries today, life sciences face a data deluge. Astronomical amounts of healthcare data double every 73 days. Extreme levels of data proliferation overwhelm top research organizations, existing …
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Gartner BI MQ 2020 – What’s NOT covered
2 months ago

Gartner BI MQ 2020 – What’s NOT covered

After a momentous year of innovation, industry consolidation, and unstoppable big tech market domination, controversial placements, and omissions linger on in Gartner’s Magic Quadrant for Analytics and Business Intelligence Platforms …
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Quantifying the Data Jobs of Tomorrow
2 months ago

Quantifying the Data Jobs of Tomorrow

Good news for data professionals. World Economic Forum’s 2020 Future of Jobs report continues to forecast a bright outlook for Data, AI, and Cloud Computing professionals. The Jobs of Tomorrow: …
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10 Exciting Analytics Trends to Explore
3 months ago

10 Exciting Analytics Trends to Explore

New year. New decade. Time to prepare for what comes next. As organizations continue modernizing and moving to the cloud, the analytics world we once knew continues to change. Here’s …
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Reflecting on the Past Decade in Analytics
4 months ago

Reflecting on the Past Decade in Analytics

2010

What was hot and what was not? From what I can remember, in-memory analytics, mobile BI, OLAP cubes and drag-and-drop analytics tools got all the buzz. Most customers I …
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Tableau Conference 2019 Starting A New Chapter
4 months ago

Tableau Conference 2019 Starting A New Chapter

And so it begins…Tableau enters the Salesforce era. This year Tableau Conference, the world’s largest gathering of data enthusiasts, continued to grow with over 18,000 attendees joining the party in …
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Bots Bots Bots: Introducing Robotic Process Automation (RPA)
7 months ago

Bots Bots Bots: Introducing Robotic Process Automation (RPA)

Bots here, there, everywhere. All around the world, RPA bots are actively automating busywork. The hot RPA market is growing at a compound annual growth rate of 65%. In 2018, …
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Responsible Citizen Data Science. Yes, it is Possible.
9 months ago

Responsible Citizen Data Science. Yes, it is Possible.

To retain market leadership in the algorithm economy, enterprises require new ways to maximize the value of data and AI with citizen data scientists. Don’t think citizen data science is …
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Data Literacy in the Era of Algorithms
11 months ago

Data Literacy in the Era of Algorithms

Artificial intelligence (AI) and machine learning can deliver unprecedented value to the business. Unfortunately, fantastic findings often get lost in translation. From expressing metrics in unfamiliar terminology to presenting odd …
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Demystifying Automated Analytics, AI in BI and AutoML
12 months ago

Demystifying Automated Analytics, AI in BI and AutoML

So many buzzwords, so much confusion. Automated analytics, artificial intelligence (AI)-driven BI, and automated machine learning (AutoML), aren’t these terms describing the exact same thing? NO. Although these technologies may …
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Prescriptive Analytics: An Introduction
12 months ago

Prescriptive Analytics: An Introduction

Where descriptive analytics reveals what has happened in the past, prescriptive analytics delivers insight into optimizing future decisions in uncertain conditions. As data-driven organizations mature, they will begin to apply …
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Predict Your Relationship Future with Machine Learning
1 year ago

Predict Your Relationship Future with Machine Learning

In the spirit of Valentine’s Day, let’s explore a fun little Relationship App quiz that forecasts how long your relationship will last. Data from a Stanford University study, How Couples …
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Machine Learning Data Prep Tips for Time Series Models
1 year ago

Machine Learning Data Prep Tips for Time Series Models

In my previous articles Predictive Model Data Prep: An Art and Science and Data Prep Essentials for Automated Machine Learning, I shared foundational data preparation tips to help you successfully …
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New Year. New Goals. New Era of Analytics. Are you ready?
1 year ago

New Year. New Goals. New Era of Analytics. Are you ready?

A long time has passed since I’ve last written. Thank you to my peers that have reached out and asked what’s going on. Rapidly growing DataRobot keeps me extremely busy. …
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Tableau Conference Keeps on Getting Bigger and Better
1 year ago

Tableau Conference Keeps on Getting Bigger and Better

Tableau’s right place, right time, right solution market momentum continues to fuel what seems to be unstoppable growth over the past five years. Hosted in New Orleans at the massive …
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Industry Pulse September 2018 Highlights
1 year ago

Industry Pulse September 2018 Highlights

Long time, no news summaries…what happened? I’ll share the scoop on that soon. In the meantime, Cloudera and Hortonworks announced a merger that was really “big” news yesterday. That merger …
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Choosing the Right Advanced Visualizations
2 years ago

Choosing the Right Advanced Visualizations

Note: Thank you to Ariel Pohoryles, Director of Product Marketing at Dundas Data Visualization, for sharing the following educational guest article on advanced visualizations. I’ll be following this one up …
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Introduction to Machine Learning with IBM Watson Studio
2 years ago

Introduction to Machine Learning with IBM Watson Studio

Machine learning is a type of artificial intelligence (AI) that enables computers to learn without being explicitly programmed. Algorithms identify patterns …
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