Both data-driven organizations and analytics software vendors today face a wide spectrum of complex challenges navigating an entirely new world of cloud app data sources. From security to agility, scale, reliability and performant hybrid data connectivity, designing next-generation analytics applications is no easy feat. In this article, we will examine why you need a connector strategy. Data connectivity is quietly powering the world’s most successful digital era companies and modern analytics apps.

Profit of Perish

Successful organizations must master data connectivity to colossal volumes and varieties of data sources located everywhere to remain relevant. According to McKinsey Global Institute, linking physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025. Early estimates cite business-to-business applications driving 70 percent growth. Businesses cannot afford to ignore this new universe of data.

Windows of opportunity close quickly. Connector strategies that unify and monetize data from a constantly, exponentially growing list of data sources will seal the fate of digital era companies. Integration with 100 or more data sources has already become “table stakes” for minimally viable products in the analytics market today.

Integration with 100 or more data sources has become “table stakes” for minimally viable products

Unlike analytics software vendors that absolutely need to provide robust data connectivity to clients, most organizations probably don’t even think about connectors when developing a digital transformation strategy. That is a massive mistake. Wake up. Almost every organization in the digital era is in the data business. Thus, everyone will need a data connectivity strategy to compete effectively.

Build versus Buy

When discussing a data connectivity strategy, you will likely face classic build or buy questions. Don’t let your developers fool you into thinking that they can code anything. Time is money. Time to market when an opportunity arises needs to be minimal. There are many other reasons why you should buy connectors versus even attempting to build them. Partnering with a dedicated connector vendor delivers the following benefits.

  • Expedites speed to market up to 10x faster
  • Empowers customers with choice and more data sources
  • Increases digital era data sources to access untapped markets
  • Allows developers to work in true areas of expertise
  • Ensures data connectivity and integration is future-proof
  • Reduces connector maintenance and technical support
  • Reduces data security and data privacy risks

Sisense – Highlighted Success Story

Sisense success

In the intensely competitive visual analytics market, Sisense stands out from the crowd with impressive innovation and staggering growth while most other vendors in the same space are losing market share. Sisense was named one of Forbes’ Next Billion Dollar Startups, and named to the inaugural Forbes 100 Best Cloud Companies list. The company is ranked 8th in the 2016 Deloitte Technology Fast 50 Israel, a ranking announced at the end of 2016 that recognizes the fastest growing technology companies. Sisense also surprised market pundits with strong Visionary placement Gartner’s Magic Quadrant for BI and Analytics Platforms.

Sisense grew over 1,032 percent over the last three years.

How is Sisense is thriving while competitors are struggling? Sisense’s secrets to success include a delightful company culture, creative innovation and use of a third-party connector strategy. Sisense keeps teams focused on reinventing optimal user experiences. To swiftly build market differentiating capabilities, Sisense turned to CData for data connectivity.

Introducing CData

Based in Chapel Hill, North Carolina, CData Software is a market leading connectivity provider. For over 20 years, this self-funded, profitable, debt-free group has simplified connection experiences helping numerous software vendors go-to-market 10x faster. CData’s partner integrations get cross-promoted through reseller channels, distributed by OEM partners, and actively marketed to 4,000+ direct customers.

CData offers an industry-leading library of over 120+ connectors

Connectivity is CData’s core business – it is not an afterthought. The company specializes in building performant drivers and data access technologies for real-time access to data living anywhere – on-premises, in the cloud, in a SaaS app or a contemporary web service. All drivers include a proven SQL-92 engine with full-featured consistent access, dynamic metadata discovery, caching, replication, remoting, collaborative query processing, and more. CData’s proprietary framework enables them to write source specific code once, and share that across technologies including ODBC, JDBC, ADO, SSIS, BizTalk, and Mobile.

New data sources are developed by CData in weeks – not months. By partnering with CData, organizations can seize unprecedented opportunities to enter new markets and deliver more value from data. One of CData’s clients thrived with a lucrative early mover market advantage that left the competition scrambling to catch up a decade later.

CData Sources

See the World as a Database

One of CData’s unique differentiators is the presentation of connected data in a familiar, user-friendly virtual database view. Developers can query data using industry standard SQL language – eliminating learning curves and eradicating painful, proprietary code approaches across an extensive library of data source types.

CData Architecture

CData’s connector ecosystem spans the entire universe of digital era data sources – SaaS, NoSQL, and Big Data Sources, through established standards like ODBC, JDBC, ADO.NET, ODATA, and JSON. For a current list of supported data sources, please visit

CData White Paper

To learn more about developing your own connectivity strategy, please download the CData white paper “Key Considerations for Data Connectivity in a New World of Data. In the white paper, we examine the current state of data connectivity, provide key hybrid connector selection criteria and explore why world-class organizations partner with CData Software.