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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Industry Pulse April 2017 Highlights
6 months ago

Industry Pulse April 2017 Highlights

While I am still catching up on billable work after the annual March Madness events in the analytics industry, here are a few Industry Pulse announcements that are not to be …
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Accelerating Analytics with Incorta Direct Data Mapping
6 months ago

Accelerating Analytics with Incorta Direct Data Mapping

Incorta is one of the most intriguing startups in Silicon Valley. While in stealth mode, they landed and expanded in a Fortune 10 company, a reputable university and currently powers …
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Analytics Bots are Hot
7 months ago

Analytics Bots are Hot

From machine-learning based data preparation to automated data analysis with prescriptive recommendations, the advances in analytics are astounding. Now analytics bots are entering the market fast and furiously. Qlik, Sisense, TIBCO Spotfire, …
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Embracing Governed Excel in an Enterprise BI Strategy
7 months ago

Embracing Governed Excel in an Enterprise BI Strategy

Excel is the #1, most loved analytics tool in the world with over one billion users worldwide. It is figuratively the Swiss Army knife of analytics. Why? Excel is easy …
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Amazon Kinesis for Streaming Data Analytics
7 months ago

Amazon Kinesis for Streaming Data Analytics

Real-time and streaming analytics were all the rage at Strata + Hadoop World 2017. Since we previously reviewed other streaming solutions, let’s now dig into Amazon Kinesis. Amazon Kinesis is a platform for …
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IBM Watson Cognitive Computing
7 months ago

IBM Watson Cognitive Computing

IBM Watson is a platform that represents a new era of computing based on its ability to interact in natural language, process vast amounts of disparate forms of big data …
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Expiration of My Non-Compete
7 months ago

Expiration of My Non-Compete

Finally I can freely work in my beloved profession again without fear of a non-compete demand letter. What a long year! My family celebrated this past weekend with margaritas and a …
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DOMO News from Domopalooza 17
7 months ago

DOMO News from Domopalooza 17

By  •  Cloud BI

Yesterday at Domopalooza 17, DOMO shared a fantastic list of enhancements adding to an already impressive 14,000+ updates to their SaaS cloud BI offerings in 2016. After a bumpy entry into the …
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Unifying Analytics Across Vendors with Perspective ILM BI Portal
7 months ago

Unifying Analytics Across Vendors with Perspective ILM BI Portal

With the recent industry shift towards the use of agile self-service BI solutions, traditional and modern BI solutions are often deployed side-by-side in a bi-modal analytical strategy. It is not …
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Low Friction Data Warehousing with Perspective ILM Data Governor
7 months ago

Low Friction Data Warehousing with Perspective ILM Data Governor

To keep up with the speed of business in a rapidly changing world of data, modern data warehousing approaches have emerged. Several years ago data warehouse automation offerings began entering …
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Improve Self-Service Analytics Credibility with Data Quality
7 months ago

Improve Self-Service Analytics Credibility with Data Quality

In the quest to empower everyone to become more data-driven in decision making, rigid ETL and data collection processes of the past have given way to rapid gathering of raw, …
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Google Cloud Next Reveals Market Momentum
7 months ago

Google Cloud Next Reveals Market Momentum

Last week Google Cloud not only rocked the analytics world with news of acquiring Kaggle, they made over 100 announcements and hosted more than 10,000+ attendees at the annual Next event. …
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Introduction to EXASOL In-Database Analytics
8 months ago

Introduction to EXASOL In-Database Analytics

One of the best kept secrets in the database market is EXASOL . Built in Germany from the ground-up, EXASOL achieved the best TPC-H performance ranking. TPC-H is an industry …
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Tableau 10.2 Delights with Advanced Analytics and More
8 months ago

Tableau 10.2 Delights with Advanced Analytics and More

Tableau Software just released Tableau 10.2. This delightful version upgrade is packed with a plethora of exciting advanced analytics capabilities, savvy mapping, more data connectors, enterprise management, API enhancements, and …
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Skimming through Gartner Magic Quadrant for Data Science Platforms
8 months ago

Skimming through Gartner Magic Quadrant for Data Science Platforms

In the latest round of 2017 reviews, Gartner released a Magic Quadrant for Data Science Platforms. Results this year were less surprising to me than the BI and Analytics Platforms. Even the …
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Automating Analytics with Tellius Data Discovery
8 months ago

Automating Analytics with Tellius Data Discovery

Intelligent data discovery has amazing potential to alter today’s manual approaches to data visualization. Automating analytics with next-generation search and data discovery provides rapid insights powered by advanced analytics and …
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Exploring 2017 Gartner BI Magic Quadrant Results
8 months ago

Exploring 2017 Gartner BI Magic Quadrant Results

Ah yes, it is that magical time of year. Emotions in the business intelligence world peak every time the Gartner BI and Analytics Magic Quadrant (BI MQ) report is released. …
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Frontline Systems Analytic Solver® V2017 for Advanced Analytics
8 months ago

Frontline Systems Analytic Solver® V2017 for Advanced Analytics

For everyone that I have told to stand out from the crowd by stretching your analytical brain and learning prescriptive modeling, check out the fantastic news. Frontline Systems now offers software …
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Introducing New RStudio Connect
8 months ago

Introducing New RStudio Connect

RStudio officially introduced the newest product in RStudio’s product lineup: RStudio Connect. RStudio Connect is a new publishing platform for R that allows analytics users to share Shiny applications, R …
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The Buyer – Selecting a Visual Analytics Vendor [Part 2]
9 months ago

The Buyer – Selecting a Visual Analytics Vendor [Part 2]

Sensational claims, frustrations, difficult questions, bizarre behavior and drama, it’s all coming up on this week’s episode of The Buyer. To recap our last episode, a bevy of more than …
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