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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Create Reports from Unstructured Data
6 months ago

Create Reports from Unstructured Data

In this Oceans of Data series article, I will share a tip on creating reports from unstructured data. Unstructured data refers to information that either does not have a pre-defined data …
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Decision Making under Uncertainty with Monte Carlo Simulation
6 months ago

Decision Making under Uncertainty with Monte Carlo Simulation

As decision makers, we are constantly faced with uncertainty, ambiguity, and variability. The cloud shift is a perfect example where businesses are just beginning to learn how to navigate unknown …
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Solving Hybrid BI Data Gravity Pain with Attunity Solutions
7 months ago

Solving Hybrid BI Data Gravity Pain with Attunity Solutions

One of the top challenges for BI and analytics professionals in a cloudy, big data world is data movement and integration. The growing complexity of reporting across large volumes of …
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Making a Difference with Data – Protecting Humanity
7 months ago

Making a Difference with Data – Protecting Humanity

Digital Reasoning is a leader in cognitive computing. The company is on a moral mission to build software that can be used for the greater good. Not only do they …
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New Tableau 10, Qlik Sense 3.0 and TIBCO Spotfire 7.6
7 months ago

New Tableau 10, Qlik Sense 3.0 and TIBCO Spotfire 7.6

While you were away on summer holiday, several data discovery players released new versions. The highly anticipated Tableau 10 is now available for download. Qlik Sense 3.0 was released in …
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Getting Started with BeyondCore
8 months ago

Getting Started with BeyondCore

UPDATE 8/15/2016: One week after writing this blog, news that Salesforce signs an agreement to acquire BeyondCore was released. The timing is ironically magical! I knew BeyondCore was a great solution in …
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Datawatch Monarch – Market Leading Self-Service Data Prep
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8 months ago

Datawatch Monarch – Market Leading Self-Service Data Prep

Datawatch invented self-service data prep with Monarch. Twenty years ago Monarch answered the vexing data challenge of the time – unlocking mainframe print spool data for reporting. Over the years …
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Making a Difference with Data – Animal Shelters
8 months ago

Making a Difference with Data – Animal Shelters

Data saves lives every single day. Although a data-driven culture is often associated with a business, analytics can be applied everywhere. Public safety, healthcare, charities, and many other areas can …
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Predictive Model Data Prep: An Art and Science
8 months ago

Predictive Model Data Prep: An Art and Science

As promised in the Moving Beyond Data Visualization to Predictive Analytics article, I have collected the following predictive modeling data preparation tips for you. My intent is to enlighten and …
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Popular D3 JavaScript library v4.0.0 released
9 months ago

Popular D3 JavaScript library v4.0.0 released

Last week the data visualization and data journalism communities were buzzing with delight over the latest release of the D3 JavaScript library. Mike Bostock shared the news via a tweet and commits to the GitHub …
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Artificial Intelligence: The Market Today
9 months ago

Artificial Intelligence: The Market Today

Time to get back to my Oceans of Data series! This week I am going to share an overview of the artificial intelligence market that includes a fantastic infographic courtesy of Max …
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Surfing Analytics Technology Waves
10 months ago

Surfing Analytics Technology Waves

Massive waves of change are rippling throughout the analytics industry. Beyond hype, it is imperative to understand when to embrace a technology trend in its formative stages. Last week I …
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Data Virtualization for Hybrid Data Integration
10 months ago

Data Virtualization for Hybrid Data Integration

A perfect storm of growing data sources, volumes, and varieties along with empowerment of self-service business analytics is driving the need for rapid, agile access to hybrid integrated data sources. …
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Pyramid Analytics: Launches On-Prem BI for Power BI Desktop
10 months ago

Pyramid Analytics: Launches On-Prem BI for Power BI Desktop

Note: The following is a guest post by a respected peer of mine, Peter Sprague. We recently held a webinar together where I asked him tough questions and FAQs on why Microsoft customers would …
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Moving Beyond Data Visualization to Predictive Analytics
10 months ago

Moving Beyond Data Visualization to Predictive Analytics

Advanced analytics is the next big thing. If you have not budgeted to add predictive and prescriptive analytics into your analytics arsenal, you are apparently already lagging behind your competitors …
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Immersive Data Visualization with Virtual Reality
11 months ago

Immersive Data Visualization with Virtual Reality

It is no secret that I have been dreaming about combining virtual reality with the world of big data visualization. Big data exploration today is limited by two and three …
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Embracing Aspects of Analytics Automation
11 months ago

Embracing Aspects of Analytics Automation

As analytics maturity progresses concurrently with advances in modern business intelligence, we are seeing more innovative players in the areas of analytics automation. From automating visualizations, descriptive and predictive models to creating intelligent, …
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Getting Started with Amazon Redshift
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12 months ago

Getting Started with Amazon Redshift

Amazon Redshift is a petabyte-scale cloud data warehouse service that was first launched by the industry leading cloud provider in late 2012. Today in a growing market of cloud data warehouse entrants, Amazon Redshift faces strong competition from Snowflake, Azure …
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Top 10 Data Visualization Migration Considerations
12 months ago

Top 10 Data Visualization Migration Considerations

Much like the cloud wars and the race to zero, the data visualization market is also at war. Multiple mega-vendor players are driving down prices in the short-term for long-term market …
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BI Market Consolidation Buzz
12 months ago

BI Market Consolidation Buzz

On my first week of sabbatical, my Tropical Garden 2.0 project was stalled by huge news regarding the potential sale of Qlik that lit up discussions of inevitable BI industry consolidation. In January this …
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