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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Another Wave of Analytics Industry News
6 months ago

Another Wave of Analytics Industry News

Another week in peak conference season means another wave of analytics industry news. Realistically every single weekday we get tons of news updates in the constant release cloud era. Finding …
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Spark for Big Data Analytics [Part 2]
6 months ago

Spark for Big Data Analytics [Part 2]

In this next Oceans of Data series article covering Apache Spark, I continue where I left off in Part 1. Let’s have fun playing with data on a Spark Cluster. …
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New IBM Watson Data Platform and Data Science Experience
6 months ago

New IBM Watson Data Platform and Data Science Experience

Yesterday IBM announced a new IBM Watson Data Platform that combines the world’s fastest data ingestion engine touting speeds up to 100+GB/second with cloud data source, data science, and cognitive …
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Another Look at DOMO
6 months ago

Another Look at DOMO

Update November 8, 2016 – DOMO continues to sabotage themselves with desperate, rude, and bizarre guerrilla marketing tactics. At Tableau Conference 2016, DOMO decided to crash it by sending staff wearing red …
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Gartner Reveals Top 2017 Strategic Technology Trends
6 months ago

Gartner Reveals Top 2017 Strategic Technology Trends

At the annual Gartner Symposium/ITxpo in Orlando, Florida this week, over 8000 technology leaders gathered to get analyst predictions on where we are heading. Artificial intelligence, machine learning, and smart things were key analytics themes …
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Spark for Big Data Analytics [Part 1]
6 months ago

Spark for Big Data Analytics [Part 1]

In this Oceans of Data series, I will begin diving into Apache Spark. Spark is the most active open source project in big data according to Databricks latest survey with 1000+ contributors …
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Stunning Embedded Analytics with Dundas BI
7 months ago

Stunning Embedded Analytics with Dundas BI

Awesome applications need awesome embedded analytics. In this article, I am going to review the latest and greatest version 3.0 of Dundas BI. Dundas offers a flexible embedded BI framework …
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Digital Transformation – A Strategic Imperative
7 months ago

Digital Transformation – A Strategic Imperative

In collaboration with Hewlett Packard Enterprise, Intel and Windows IT Pro magazine, I am honored to be presenting a webinar called “Embracing Digital Transformation” on Wednesday, October 12, 2016 at 1:00PM EST. In …
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Best Places for Data Science Jobs
7 months ago

Best Places for Data Science Jobs

Coming off of Strata + Hadoop World last week, there is no question that the field of data science is exponentially growing right now. If you did not get to attend …
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Analytics Industry Pulse Fall 2016
7 months ago

Analytics Industry Pulse Fall 2016

This week I stepped back and completely immersed myself in a creative project – my overdue Analytics Industry Pulse Fall 2016 magazine.

It is no secret that I dig data (@idigdata)… …
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Remembering What Matters Most
7 months ago

Remembering What Matters Most

As we embark upon the disruptive digital transformation to adopt new cognitive technologies, bots, artificial intelligence, automation and 24×7 business models, try not to lose sight of what really matters most …
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Create Reports from Unstructured Data
7 months ago

Create Reports from Unstructured Data

In this Oceans of Data series article, I will share a tip on creating reports from unstructured data. Unstructured data refers to information that either does not have a pre-defined data …
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Decision Making under Uncertainty with Monte Carlo Simulation
8 months ago

Decision Making under Uncertainty with Monte Carlo Simulation

As decision makers, we are constantly faced with uncertainty, ambiguity, and variability. The cloud shift is a perfect example where businesses are just beginning to learn how to navigate unknown …
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Solving Hybrid BI Data Gravity Pain with Attunity Solutions
8 months ago

Solving Hybrid BI Data Gravity Pain with Attunity Solutions

One of the top challenges for BI and analytics professionals in a cloudy, big data world is data movement and integration. The growing complexity of reporting across large volumes of …
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Making a Difference with Data – Protecting Humanity
8 months ago

Making a Difference with Data – Protecting Humanity

Digital Reasoning is a leader in cognitive computing. The company is on a moral mission to build software that can be used for the greater good. Not only do they …
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New Tableau 10, Qlik Sense 3.0 and TIBCO Spotfire 7.6
8 months ago

New Tableau 10, Qlik Sense 3.0 and TIBCO Spotfire 7.6

While you were away on summer holiday, several data discovery players released new versions. The highly anticipated Tableau 10 is now available for download. Qlik Sense 3.0 was released in …
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Getting Started with BeyondCore
9 months ago

Getting Started with BeyondCore

UPDATE 8/15/2016: One week after writing this blog, news that Salesforce signs an agreement to acquire BeyondCore was released. The timing is ironically magical! I knew BeyondCore was a great solution in …
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Datawatch Monarch – Market Leading Self-Service Data Prep
9
9 months ago

Datawatch Monarch – Market Leading Self-Service Data Prep

Datawatch invented self-service data prep with Monarch. Twenty years ago Monarch answered the vexing data challenge of the time – unlocking mainframe print spool data for reporting. Over the years …
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Making a Difference with Data – Animal Shelters
9 months ago

Making a Difference with Data – Animal Shelters

Data saves lives every single day. Although a data-driven culture is often associated with a business, analytics can be applied everywhere. Public safety, healthcare, charities, and many other areas can …
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Predictive Model Data Prep: An Art and Science
10 months ago

Predictive Model Data Prep: An Art and Science

As promised in the Moving Beyond Data Visualization to Predictive Analytics article, I have collected the following predictive modeling data preparation tips for you. My intent is to enlighten and …
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