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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
The Buyer – Selecting a Visual Analytics Vendor [Part 1]
5 months ago

The Buyer – Selecting a Visual Analytics Vendor [Part 1]

Picking the right visual analytics solution that is a “perfect match for you” can be totally overwhelming. Keep in mind that your ideal vendor might not be the highest ranked …
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Analytics Industry Pulse Winter 2017
6 months ago

Analytics Industry Pulse Winter 2017

Happy New Year! Welcome to the Age of Analytics. Intelligence powered by algorithms is the center of our digital universe. Advanced analytics, machine learning-powered, autonomous business processes, intelligent things (IoT), …
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Spark for Big Data Analytics [Part 3]
6 months ago

Spark for Big Data Analytics [Part 3]

Next up in the Oceans of Data series covering Apache Spark, I will explore analyzing big data with SparkR, MLlib and H2O for data science and machine learning. In previous articles, …
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SQL Examiner Suite for Cross Database Migration
8.6
6 months ago

SQL Examiner Suite for Cross Database Migration

Usually when it comes to database migration these days, you are moving to the cloud. Top cloud vendors provide utilities and incentives to ease that process. What if you want …
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Self-Service BI Governance and Security Risks
7 months ago

Self-Service BI Governance and Security Risks

Although self-service BI solutions have come a long way and add tremendous value in daily decision making, many offerings still have significant governance, data security, and privacy gaps. Organizations do …
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Amazon AWS Getting Serious about Analytics
7 months ago

Amazon AWS Getting Serious about Analytics

Last week over 24,000 attendees gathered at Amazon Web Services (AWS) annual re:Invent conference. The event has significantly grown over 84% since 2014 when there was 13,000 participants. If you are still questioning the …
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Accelerate Your Data Warehouse Build with Automation
7 months ago

Accelerate Your Data Warehouse Build with Automation

To keep up with the speed of business, data warehousing professionals are turning to modern automation solutions to optimize and expedite their processes. We are also beginning to see data …
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Everyday Big Data Infographic
7 months ago

Everyday Big Data Infographic

Today I have am a sharing excerpts from a guest post and a big data infographic by James at vouchercloud in the United Kingdom. After all the news the past two …
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Amazon QuickSight Today
5.6
7 months ago

Amazon QuickSight Today

After more than a year in private preview, Amazon QuickSight is finally generally available in three worldwide regions. Amazon QuickSight is a low cost cloud BI service developed by market leading …
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2016 State of Analytics Adoption
8 months ago

2016 State of Analytics Adoption

Logi Analytics has just released its annual State of Analytics Adoption Report. More people have access to fantastic, simple to learn, self-service analytics tools than ever before today. So why is self-service …
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Tableau Conference 2016 Takeaways
8 months ago

Tableau Conference 2016 Takeaways

Over 13,000 data enthusiasts gathered this past week at a sold-out Tableau Conference 2016. After facing a challenging, much more intensely competitive market this year, Tableau openly shared a vision …
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Selecting an Embedded BI Solution
8 months ago

Selecting an Embedded BI Solution

As organizations strive to cultivate data-driven cultures, the need for embedding analytics into business processes when and where users make decisions is becoming a critical capability. Although traditional business intelligence …
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Another Wave of Analytics Industry News
8 months ago

Another Wave of Analytics Industry News

Another week in peak conference season means another wave of analytics industry news. Realistically every single weekday we get tons of news updates in the constant release cloud era. Finding …
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Spark for Big Data Analytics [Part 2]
8 months ago

Spark for Big Data Analytics [Part 2]

In this next Oceans of Data series article covering Apache Spark, I continue where I left off in Part 1. Let’s have fun playing with data on a Spark Cluster. …
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New IBM Watson Data Platform and Data Science Experience
8 months ago

New IBM Watson Data Platform and Data Science Experience

Yesterday IBM announced a new IBM Watson Data Platform that combines the world’s fastest data ingestion engine touting speeds up to 100+GB/second with cloud data source, data science, and cognitive …
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Another Look at DOMO
8 months ago

Another Look at DOMO

Update November 8, 2016 – DOMO continues to sabotage themselves with desperate, rude, and bizarre guerrilla marketing tactics. At Tableau Conference 2016, DOMO decided to crash it by sending staff wearing red …
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Gartner Reveals Top 2017 Strategic Technology Trends
8 months ago

Gartner Reveals Top 2017 Strategic Technology Trends

At the annual Gartner Symposium/ITxpo in Orlando, Florida this week, over 8000 technology leaders gathered to get analyst predictions on where we are heading. Artificial intelligence, machine learning, and smart things were key analytics themes …
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Spark for Big Data Analytics [Part 1]
9 months ago

Spark for Big Data Analytics [Part 1]

In this Oceans of Data series, I will begin diving into Apache Spark. Spark is the most active open source project in big data according to Databricks latest survey with 1000+ contributors …
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Stunning Embedded Analytics with Dundas BI
9 months ago

Stunning Embedded Analytics with Dundas BI

Awesome applications need awesome embedded analytics. In this article, I am going to review the latest and greatest version 3.0 of Dundas BI. Dundas offers a flexible embedded BI framework …
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Digital Transformation – A Strategic Imperative
9 months ago

Digital Transformation – A Strategic Imperative

In collaboration with Hewlett Packard Enterprise, Intel and Windows IT Pro magazine, I am honored to be presenting a webinar called “Embracing Digital Transformation” on Wednesday, October 12, 2016 at 1:00PM EST. In …
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