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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in “hands-on” development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member.

In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Latest Posts | By Jen Underwood
Learn to Swim in a Data Lake You Trust
4 months ago

Learn to Swim in a Data Lake You Trust

Data of all shapes and sizes is rapidly pouring in from an increasing number of sources. To keep up with exponential data growth volumes, leading organizations are turning to ingest, …
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Smart Data Discovery will Radically Transform Analytics
5 months ago

Smart Data Discovery will Radically Transform Analytics

We are at the beginning of the next fundamental shift in the evolution of analytics. Smart data discovery, also called augmented intelligence, is already changing the analytics landscape. Early adopters …
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Industry Pulse July 2017 Highlights
5 months ago

Industry Pulse July 2017 Highlights

Here are filtered analytics industry highlights from the sweltering month of July. Augmented analytics, automation, data privacy, artificial intelligence and increased anti-trust concerns dominated the news. Don’t forget you can also …
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Getting Started with Python [Part 2]
5 months ago

Getting Started with Python [Part 2]

In Getting Started with Python [Part 1], you were introduced to the popular Python language for data analysis. Now we are going to play with pandas, Python’s data libraries. pandas …
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Are You Ready for General Data Protection Regulation (GDPR)?
5 months ago

Are You Ready for General Data Protection Regulation (GDPR)?

If you work with data for a living and don’t know about the European General Data Protection Regulation (GDPR), it is time to educate yourself on this hot topic. If you …
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How Advanced NLG is Evolving Application Design
5 months ago

How Advanced NLG is Evolving Application Design

Through the universal power of words, Advanced Natural Language Generation (Advanced NLG) is positively changing modern human-computer user experiences. Why? Advanced NLG systems automatically understand user intent and generate content. …
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Top 5 OLAP on Hadoop Design Tips
5 months ago

Top 5 OLAP on Hadoop Design Tips

Process failed. That’s what happens when your data outgrows your OLAP technology. To solve that problem, OLAP on Hadoop was born. In a recent article, I shared classic OLAP dimensional …
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Back to Dimensional Modeling Basics
5 months ago

Back to Dimensional Modeling Basics

Several large systems integration consulting firm leaders in my network have confirmed a resurgence in demand for OLAP and related dimensional modeling skills. Dimensional modeling design patterns are still being …
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Getting Started with Python [Part 1]
5 months ago

Getting Started with Python [Part 1]

Python is a splendid, flexible, open source language that is easy to learn, easy to use, and has powerful libraries for data analysis and data science. I have been meaning …
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Faster, Intelligent Tableau Dashboards with Kinetica’s GPU Database
5 months ago

Faster, Intelligent Tableau Dashboards with Kinetica’s GPU Database

GPU-accelerated computing is the next frontier of computational speed and efficiency. Several weeks ago, I wrote an article explaining how GPU acceleration works and why analytics pros should care about …
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Industry Pulse June 2017 Highlights
6 months ago

Industry Pulse June 2017 Highlights

As June 2017 comes to a close, here is a quick wrap up of this month’s highlights. Don’t forget you can also keep track of these filtered updates on my Alerts …
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Analyzing Animal Shelter Overcrowding
6 months ago

Analyzing Animal Shelter Overcrowding

July is the top month of animal shelter overcrowding in the United States. If you have thought about adopting a pet, now is the best time to do it. Why is summer …
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Peek Inside The Big Book of Dashboards
6 months ago

Peek Inside The Big Book of Dashboards

Although I am an avid reader that relishes ACM’s digital learning libraries that include selections from Safari Books Online and Books 24×7, I still enjoy getting physical books to read. …
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How adidas Transformed Analytics Platforms for Digital Scale
6 months ago

How adidas Transformed Analytics Platforms for Digital Scale

The exponential growth of data, digitization and internet connectivity is the “backbone” of the Fourth Industrial Revolution, the digital transformation. Previously I covered this concept and how it will enable …
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Embedding Analytics into Apps and Processes
6 months ago

Embedding Analytics into Apps and Processes

Every industry is awakening to the incredible power of analytics. To truly become a successful data-driven organization, explore embedding intelligence into line of business applications and processes. In this article …
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Bring Your Own Data to Data Science Day
7 months ago

Bring Your Own Data to Data Science Day

Everyone once in a long while I break away for a day to share my analytics knowledge with peers. In a few weeks, I’ll be teaching an introduction to data …
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Exploring Tableau 10.3 Highlights
7 months ago

Exploring Tableau 10.3 Highlights

Earlier this week Tableau 10.3 general availability was announced. Honoring crowd pleasing announcements from Tableau Conference 2016, this release includes much anticipated data-driven alerting, intelligent joins, cool connectors such as …
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Marketing Intelligence: How AI Drives ROI, Growth and Loyalty
7 months ago

Marketing Intelligence: How AI Drives ROI, Growth and Loyalty

Last year a former product team peer referred Datorama to connect with me. Usually I don’t review vertical industry analytics solutions but the marketing angle was appealing to me. Secret …
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Dundas BI 4.0 Dazzles with Over 100 New Features
7 months ago

Dundas BI 4.0 Dazzles with Over 100 New Features

When I previously reviewed Dundas BI, I literally raved about it. Dundas BI impressed me. That was no easy feat since I assess countless analytics offerings that never get a …
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Industry Pulse May 2017 Highlights
7 months ago

Industry Pulse May 2017 Highlights

May 2017 has already filled the inbox and there is still two weeks left! To keep up with all the press releases flowing in, you can check my Alerts page …
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