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About Jen Underwood

Jen Underwood is a Senior Director at DataRobot and founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20 years, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Combining the Best of Microsoft BI and Tableau
6 years ago

Combining the Best of Microsoft BI and Tableau

The past month I have been fielding a lot of calls and email inquiries. Feel free to email me if you want to chat. Let me take this opportunity to …
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Predictive Data Visualization with Tableau
6 years ago

Predictive Data Visualization with Tableau

Happy New Year! Forbes 100 Must Watch Trends in 2013* Ok, so it is not my article but I did feel that it was a “must include” for my readers …
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Unstructured Data Mining/Predictive Analytics with Mahout
6 years ago

Unstructured Data Mining/Predictive Analytics with Mahout

It literally has been an “eventful” month or two – pun intended! After being on the road for multiple Microsoft product launches, SQL Saturday and attending SAP TechEd, I am …
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Extend Excel Data Visualizations with Office Apps
6 years ago

Extend Excel Data Visualizations with Office Apps

I am truly excited about the ability to easily extend Excel with “Office Apps”. I couldn’t resist checking out this new feature to create an interactive, drillable treemap/heatmap data visualization …
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FAQ: How is PowerPivot Different than Excel?
6 years ago

FAQ: How is PowerPivot Different than Excel?

I have wanted to write this post for a LOOOOONG time now.  I cannot delay this again, period.  Deep technical resources often ask me what is the difference between PowerPivot …
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What-If Analytic Scenario Simulation Options
6 years ago

What-If Analytic Scenario Simulation Options

A common advanced analytic requirement is “what if” scenario modeling. How can we enable our analysts to alter certain parameters  within known contraints to test potential impact?  Well, let me …
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PowerPivot Maps, Tabs, Image Overlays and Other Creative Tips
7 years ago

PowerPivot Maps, Tabs, Image Overlays and Other Creative Tips

Let’s face it, dashboard presentation design matters and you can get fancy with PowerPivot. PowerPivot can be seriously fun, functional and powerful – especially with upcoming Hadoop ODBC and Hive …
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Social Analytics PowerPivot Solutions
7 years ago

Social Analytics PowerPivot Solutions

UPDATED 8/14/2013 Microsoft BI Social Analytics Solution and Technical Support Site

Social analytics enables companies to keep a constant pulse on   the marketplace by reviewing customer sentiment, likes, dislikes  and hot …
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Tip! Microsoft BI Metadata, Impact Analysis, Dependency Analysis and Lineage
7 years ago

Tip! Microsoft BI Metadata, Impact Analysis, Dependency Analysis and Lineage

There are multiple ways to manage Microsoft BI metadata, impact analysis, dependency analysis and lineage.  In SQL Server 2012,   these features will be available in the “Project Barcelona”   SQL Server Feature Pack …
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Playing with the Big Data Hadoop ODBC Driver
7 years ago

Playing with the Big Data Hadoop ODBC Driver

At PASS, Microsoft announced the upcoming TAP for a Hadoop ODBC driver.  This driver will enable integration of Apache Hadoop, Windows and Azure Hadoop flavors with various Microsoft BI products. …
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Visio Services Data Driven Visualizations in SharePoint
7 years ago

Visio Services Data Driven Visualizations in SharePoint

I just gave a quick demo of this powerful and amazing feature that is often overlooked in the SharePoint Business Intelligence visualizations – the presentation deck is on SlideShare.  Note …
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More Microsoft BI and SAP
8 years ago

More Microsoft BI and SAP

June 2011

SQL CAT White Paper http://sqlcat.com/whitepapers/archive/2011/01/26/

SQL CAT white paper now available on how to use Power Pivot to empower business users to integrate and analyze SAP and non-SAP data …
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Data Warehousing Best Practices and Resources
8 years ago

Data Warehousing Best Practices and Resources

Data Warehousing and Dimensional Modeling

Data Warehouse Fundamentals http://it.toolbox.com/wiki/index.php/Data_Warehouse_Fundamentals and http://www.rkimball.com/html/articlesFundamental.html

Kimball Group http://www.kimballgroup.com/data-warehouse-business-intelligence-resources/

Data Warehouse Toolkit Collection http://www.amazon.com/Kimballs-Data-Warehouse-Toolkit-Classics/dp/0470479574

Best Practices for Data Warehousing with SQL Server 2008 http://msdn.microsoft.com/library/cc719165.aspx

DWMantra.com …
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