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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Data Discovery Player Market Trends
5 years ago

Data Discovery Player Market Trends

In keeping a close pulse on the overall BI industry, one of the stats I like to track is the Job Trends and Skills that are HOT and their increase …
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Prediction, Optimization, Simulation and Prescriptive Analytics
5 years ago

Prediction, Optimization, Simulation and Prescriptive Analytics

I recently came across an impressive Excel 2013 Add-In that I recall first seeing a few years ago for an older version of Excel while in Data Mining class at …
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Like it or not, Self-Service BI and Cloud BI are Here
5 years ago

Like it or not, Self-Service BI and Cloud BI are Here

The BI market is buzzing with two significant BI players in the last month announcing Cloud BI offerings for their popular Self-Service BI solutions: Microsoft and now Tableau.  These two …
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Tip! How To Display SSAS Member Properties in Tableau
5 years ago

Tip! How To Display SSAS Member Properties in Tableau

I have been meaning to share this tip for a long time and stumbled upon it again backing up files to my off-site server this past week.  A while ago …
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Practical Predictive Analytics
5 years ago

Practical Predictive Analytics

I recently did a fun TDWI Practical Predictive Analytics presentation on how to get started with data mining and predictive analytics using a wide variety of tools including: RapidMiner, R, …
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SQL Server 2014 CTP 1 Business Intelligence Summary
5 years ago

SQL Server 2014 CTP 1 Business Intelligence Summary

In an unusual but warmly welcomed move, Microsoft SQL Server Technical Marketing released the SQL Server 2014 CTP 1 Product Guide before the CTP was released to the public.  The …
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Combined BI solutions with SAP for SAPPHIRE 2013
5 years ago

Combined BI solutions with SAP for SAPPHIRE 2013

By  •  SAP, Tableau

I recently went to SAP SAPPHIRE and had a great time seeing my BI friends from Microsoft, Simplement, Accenture, Deloitte, Hitachi, Ernst & Young and numerous customer accounts. SAPPHIRE seems …
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Self-Service ETL, Data Quality, Cleansing, Prep and other Analytic Data Goodies
5 years ago

Self-Service ETL, Data Quality, Cleansing, Prep and other Analytic Data Goodies

By  •  ETL

As promised, I wanted to share some of the options out there that I have been evaluating for self-service ETL, data quality and cleansing. In this post I will briefly …
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Tableau v8 Release
5 years ago

Tableau v8 Release

Today  Tableau v8 “Kraken” is officially released to the general public to download and enjoy. This is a  significant release with over 90 new features. For my Microsoft Analysis Services …
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Tip! Analysis Services Cubes with Tableau Design Patterns
5 years ago

Tip! Analysis Services Cubes with Tableau Design Patterns

I found a “golden nugget” for using Analysis Services Cubes (SSAS) with Tableau.  There is a Knowledgebase article on the topic that is a little dated BUT the attached workbook …
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Tip! Self-Service BI/Data Discovery Software Evaluations
5 years ago

Tip! Self-Service BI/Data Discovery Software Evaluations

Tip of the day, download free trials of self-service BI/data discovery tools to experience using them yourself BEFORE you buy. “Experiencing” the differences in HOW to build views with your …
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Big Data Visual Analytics
5 years ago

Big Data Visual Analytics

Earlier this week I attended and presented at the TDWI Big Data Analytics Solution Summit. It was  interesting to hear the other presenters, talk to groups using big data,  and …
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How To Visually Analyze R Predictive Models in Tableau
5 years ago

How To Visually Analyze R Predictive Models in Tableau

One of the frequently asked questions that I get these days when talking to analysts about Tableau solutions is “what does Tableau offer around  predictive analytics”?   There does not seem …
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Thoughts on the Gartner 2013 Magic Quadrant for BI Platforms

Tableau is ranked as a Leader in  the 2013 Gartner Magic Quadrant for Business Intelligence report.  Customers rate Tableau #1 for ease of use, fastest development times, and it has …
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Combining the Best of Microsoft BI and Tableau
5 years ago

Combining the Best of Microsoft BI and Tableau

The past month I have been fielding a lot of calls and email inquiries. Feel free to email me if you want to chat. Let me take this opportunity to …
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Predictive Data Visualization with Tableau
6 years ago

Predictive Data Visualization with Tableau

Happy New Year! Forbes 100 Must Watch Trends in 2013* Ok, so it is not my article but I did feel that it was a “must include” for my readers …
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Unstructured Data Mining/Predictive Analytics with Mahout
6 years ago

Unstructured Data Mining/Predictive Analytics with Mahout

It literally has been an “eventful” month or two – pun intended! After being on the road for multiple Microsoft product launches, SQL Saturday and attending SAP TechEd, I am …
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Extend Excel Data Visualizations with Office Apps
6 years ago

Extend Excel Data Visualizations with Office Apps

I am truly excited about the ability to easily extend Excel with “Office Apps”. I couldn’t resist checking out this new feature to create an interactive, drillable treemap/heatmap data visualization …
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FAQ: How is PowerPivot Different than Excel?
6 years ago

FAQ: How is PowerPivot Different than Excel?

I have wanted to write this post for a LOOOOONG time now.  I cannot delay this again, period.  Deep technical resources often ask me what is the difference between PowerPivot …
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What-If Analytic Scenario Simulation Options
6 years ago

What-If Analytic Scenario Simulation Options

A common advanced analytic requirement is “what if” scenario modeling. How can we enable our analysts to alter certain parameters  within known contraints to test potential impact?  Well, let me …
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