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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Peek Inside The Big Book of Dashboards
17 hours ago

Peek Inside The Big Book of Dashboards

Although I am an avid reader that relishes ACM’s digital learning libraries that include selections from Safari Books Online and Books 24×7, I still enjoy getting physical books to read. …
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How adidas Transformed Analytics Platforms for Digital Scale
6 days ago

How adidas Transformed Analytics Platforms for Digital Scale

The exponential growth of data, digitization and internet connectivity is the “backbone” of the Fourth Industrial Revolution, the digital transformation. Previously I covered this concept and how it will enable …
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Embedding Analytics into Apps and Processes
2 weeks ago

Embedding Analytics into Apps and Processes

Every industry is awakening to the incredible power of analytics. To truly become a successful data-driven organization, explore embedding intelligence into line of business applications and processes. In this article …
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Bring Your Own Data to Data Science Day
3 weeks ago

Bring Your Own Data to Data Science Day

Everyone once in a long while I break away for a day to share my analytics knowledge with peers. In a few weeks, I’ll be teaching an introduction to data …
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Exploring Tableau 10.3 Highlights
3 weeks ago

Exploring Tableau 10.3 Highlights

Earlier this week Tableau 10.3 general availability was announced. Honoring crowd pleasing announcements from Tableau Conference 2016, this release includes much anticipated data-driven alerting, intelligent joins, cool connectors such as …
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Marketing Intelligence: How AI Drives ROI, Growth and Loyalty
3 weeks ago

Marketing Intelligence: How AI Drives ROI, Growth and Loyalty

Last year a former product team peer referred Datorama to connect with me. Usually I don’t review vertical industry analytics solutions but the marketing angle was appealing to me. Secret …
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Dundas BI 4.0 Dazzles with Over 100 New Features
4 weeks ago

Dundas BI 4.0 Dazzles with Over 100 New Features

When I previously reviewed Dundas BI, I literally raved about it. Dundas BI impressed me. That was no easy feat since I assess countless analytics offerings that never get a …
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Industry Pulse May 2017 Highlights
1 month ago

Industry Pulse May 2017 Highlights

May 2017 has already filled the inbox and there is still two weeks left! To keep up with all the press releases flowing in, you can check my Alerts page …
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Fast Big Data Analytics with OLAP on Hadoop
1 month ago

Fast Big Data Analytics with OLAP on Hadoop

OLAP is not dead. Today OLAP is in high demand. One of the most practical big data analytics technologies that I have reviewed in recent years is the innovation around …
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Secrets to Staying Relevant in Analytics
1 month ago

Secrets to Staying Relevant in Analytics

We live in an incredible era of extremely rapid, disruptive innovation. Globalization, accelerated technology change, infinite cloud scale, ubiquitous connectivity, and an internet of smart things powered by artificial intelligence …
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Fast-Track Embedded Analytics with ZoomCharts
1 month ago

Fast-Track Embedded Analytics with ZoomCharts

For developers, BI professionals and journalists that want to easily, quickly, and securely embed analytics into apps or websites, ZoomCharts should be in your “buy versus build” evaluation. Entire interactive …
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High Performance Analytics with GPU Acceleration
2 months ago

High Performance Analytics with GPU Acceleration

Several analytics vendors have highlighted graphics processing unit (GPU)-accelerated computing in recent analyst briefings including Kinetica, MapD, and Jedox. You also tend to hear about GPU when talking about Caffe, Torch and TensorFlow in …
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Sisense Innovation Delivers Insights from Complex Data
2 months ago

Sisense Innovation Delivers Insights from Complex Data

Recently I was inspired to learn more about Sisense after seeing them listed as a Visionary in the 2017 Gartner Magic Quadrant for BI and Analytics Platforms. I also noticed …
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Analytics Market Commoditization and Consolidation
2 months ago

Analytics Market Commoditization and Consolidation

Do you see it now? In October 2014, I wrote about Inevitable Analytics Market Commoditization. Then in April 2015, I covered the Analytics Industry Midlife Crisis. In January 2016, I warned of …
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Advances in Affective Computing
2 months ago

Advances in Affective Computing

Three years ago, I wrote about trends driving the future of analytics. At that time I cited several future technology trends that I believed would significantly influence analytics designs including …
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Hot or Not? Top Programming Languages Today
2 months ago

Hot or Not? Top Programming Languages Today

Programming is a bit like fashion. There are “hot trends” and “must-have items”. What is old can sometimes be new again. Thus if you are saving groovy bell bottom pants …
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Industry Pulse April 2017 Highlights
2 months ago

Industry Pulse April 2017 Highlights

While I am still catching up on billable work after the annual March Madness events in the analytics industry, here are a few Industry Pulse announcements that are not to be …
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Accelerating Analytics with Incorta Direct Data Mapping
2 months ago

Accelerating Analytics with Incorta Direct Data Mapping

Incorta is one of the most intriguing startups in Silicon Valley. While in stealth mode, they landed and expanded in a Fortune 10 company, a reputable university and currently powers …
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Analytics Bots are Hot
3 months ago

Analytics Bots are Hot

From machine-learning based data preparation to automated data analysis with prescriptive recommendations, the advances in analytics are astounding. Now analytics bots are entering the market fast and furiously. Qlik, Sisense, TIBCO Spotfire, …
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Embracing Governed Excel in an Enterprise BI Strategy
3 months ago

Embracing Governed Excel in an Enterprise BI Strategy

Excel is the #1, most loved analytics tool in the world with over one billion users worldwide. It is figuratively the Swiss Army knife of analytics. Why? Excel is easy …
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