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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Industry Pulse April 2018 Highlights
2 weeks ago

Industry Pulse April 2018 Highlights

By  •  R, SAS, Tableau

This past month we had news from SAS Global Forum, Microstrategy, Oracle, AWS, Google, Qlik Qonnections, Tableau and several other smaller vendors. Fallout from the March Facebook scandal continued while GDPR …
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DataRobot Automated Machine Learning
2 weeks ago

DataRobot Automated Machine Learning

DataRobot is the world’s most advanced automated machine learning platform. It empowers data analysts and data scientists to rapidly find key insights, hidden data patterns and make better predictions faster. …
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New Tableau Prep, Role-Based Pricing and 2018.1
4 weeks ago

New Tableau Prep, Role-Based Pricing and 2018.1

Classic! On the same day as Qlik’s roadmap keynote and Power BI’s Summit in Ireland, Tableau decides to rain on both of those parades. Tableau stole the thunder yesterday with …
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Qlik Qonnections 2018
4 weeks ago

Qlik Qonnections 2018

Today Qlik unveiled a showcase of warmly welcome announcements and upcoming innovations at Qonnections 2018. New CEO, Mike Capone, opened the event with a reassuring message for his 48,000 customers. …
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Getting Started with Seahorse
4 weeks ago

Getting Started with Seahorse

Powered by Apache Spark, Seahorse is an open-source visual framework for data science pipelines. Seahorse’s compelling value proposition is that it quickly and easily allows the user to take advantage …
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Applying Critical Thinking Skills when Evaluating BI Solutions
1 month ago

Applying Critical Thinking Skills when Evaluating BI Solutions

When evaluating solutions and making important purchase decisions, don’t skip applying critical thinking skills throughout the process. You should think about the perspective of information sources. Learn how accolades and …
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How To Analyze Unstructured Data Visually
1 month ago

How To Analyze Unstructured Data Visually

From raw data to actionable intelligence, I will share how easy it is to collect, ingest and visually analyze unstructured data in this next Oceans of Data series article. Unstructured …
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Advancing Your Analytics Career with Automated Machine Learning
1 month ago

Advancing Your Analytics Career with Automated Machine Learning

Analytics careers are rapidly progressing into new frontiers. According to The Quant Crunch: How the Demand for Data Science Skills is Disrupting the Job Market, the number of jobs for …
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Industry Pulse March 2018 Highlights
2 months ago

Industry Pulse March 2018 Highlights

Here is a quick skim of analytics industry updates from March 2018. This past month we have news from IBM Think, Domopalooza, NVIDIA AI Deep Learning Conference, and the usual …
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Hello Again DOMO
2 months ago

Hello Again DOMO

By  •  Cloud BI

Earlier this month the always intriguing DOMO held Domopalooza 2018, an annual “edutainment” conference showcasing celebrities, music and dashboards. It is an event unlike any other in this space that reflects …
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Hands-On with Zoho Reports
2 months ago

Hands-On with Zoho Reports

Zoho Reports is a low cost, cloud business intelligence solution that can be up and running in minutes. It is simple for non-technical personas yet deep enough for true technical pros to deliver enterprise-wide solutions. In this …
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Analyzing 2018 Gartner BI Magic Quadrant – Part 2
2 months ago

Analyzing 2018 Gartner BI Magic Quadrant – Part 2

In analyzing the 2018 Gartner BI Magic Quadrant – Part 1, we revisited how to interpret this report, discussed new criteria, who’s missing, top shockers, recurring themes and the three …
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Analyzing 2018 Gartner BI Magic Quadrant – Part 1
2 months ago

Analyzing 2018 Gartner BI Magic Quadrant – Part 1

Once again we enter the most magical, controversial time of the year in the analytics realm. Last year, I delved into understanding this report, why it is skewed, contentious, what …
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Gartner Magic Quadrant for Data Science and Machine Learning 2018
3 months ago

Gartner Magic Quadrant for Data Science and Machine Learning 2018

Last week the annual Gartner Magic Quadrant for Data Science and Machine-Learning Platforms 2018 was published. The old guard of SAS and IBM has tumbled this year with H2O.ai, Knime and RapidMiner taking …
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New Era of Analytics: Combine the Best of Mind and Machine
3 months ago

New Era of Analytics: Combine the Best of Mind and Machine

Due to growing data volumes and increased analytics complexity, today’s most successful organizations have adopted next era analytics that combine the beauty of the human mind with the amazing capability …
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Industry Pulse January 2018 Highlights
3 months ago

Industry Pulse January 2018 Highlights

After two quiet weeks, January analytics and data science industry news predictably heated up towards the end of the month. I mentioned it would be a roller coaster year. Well, …
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Creative Startup Stories Reinvents Analytics UX
4 months ago

Creative Startup Stories Reinvents Analytics UX

Once upon a time, an analytics team lead decided to design a system that would automate the time consuming, repetitive processes that he used to effectively find signals in vast …
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Becoming an Analytics Change Agent
4 months ago

Becoming an Analytics Change Agent

Last week I had the incredible honor and pleasure to listen to the infamous Billy Beane. You may recognize Beane’s name from the popular book Moneyball: The Art of Winning an …
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Taming the Wild West of Self-Service Data Preparation
4 months ago

Taming the Wild West of Self-Service Data Preparation

The self-service data preparation and analytics movement started with the best of intentions: help make organizations more data-driven, agile and confident in their business decisions. Instead, it’s become a bit …
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Unrivaled Big Data Exploration with Zoomdata
4 months ago

Unrivaled Big Data Exploration with Zoomdata

Recently we’ve seen demos on several billion rows of data using older technology that is stretching previous data visualization boundaries. Although we see and hear numerous vendors touting big data …
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