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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in “hands-on” development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member.

In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Latest Posts | By Jen Underwood
Industry Pulse November 2017 Highlights
2 weeks ago

Industry Pulse November 2017 Highlights

November 2017 was another peak analytics industry event news month. I am thrilled that it is finally over. Here are the collected highlights from IBM Watson Data Science for All, …
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Data Prep Essentials for Automated Machine Learning
3 weeks ago

Data Prep Essentials for Automated Machine Learning

Data preparation is critical for any analytics, business intelligence or machine learning effort. Although automated machine learning provides safeguards to prevent common mistakes and is robust enough to handle imperfect …
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Self-Service Data Prep Governance
4 weeks ago

Self-Service Data Prep Governance

Data-driven organizations that empower everyone with self-service analytics are more vulnerable to classic shadow IT pains – unmanageable data sprawl, reporting inaccuracies, governance, security, regulatory, compliance, and privacy gaps. Don’t …
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2017 Data Breach Investigations Summary
1 month ago

2017 Data Breach Investigations Summary

Each year Verizon, in conjunction with the VERIS Community Database initiative, releases the annual data breach investigations report. This year’s report is based on analysis of 42,068 security incidents, including …
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Industry Pulse October 2017 Highlights
1 month ago

Industry Pulse October 2017 Highlights

October was a strange month – shocking, distressing, interesting and exciting all at the same time. Countless vendors announced enhanced offerings and/or significant partnerships in the cyclical conference craze. This …
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Architect Your Customer 360 Data Lake for Today and Tomorrow
1 month ago

Architect Your Customer 360 Data Lake for Today and Tomorrow

Obtaining a 360-degree customer view means having a holistic customer profile record that captures different types of data from across channels and systems, aggregates that data to understand what’s important …
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Transform the Business with Automated Embedded Artificial Intelligence
1 month ago

Transform the Business with Automated Embedded Artificial Intelligence

Analytics pros, that are also gadget fans, can become an outlier in the global talent pool by learning how to architect an intelligent digital business with automated embedded artificial intelligence. …
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Simplify Byzantine Embedded BI Buying Processes
2 months ago

Simplify Byzantine Embedded BI Buying Processes

Since I track industry trends and explore exciting bleeding edge technologies, I tend to forget that many organizations are still in the midst of moving from traditional BI to modern …
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Between the Lines at Tableau Conference
2 months ago

Between the Lines at Tableau Conference

Nothing else quite compares to the annual Tableau Conference. This event has grown from 140 attendees in 2007 to over 14,000 data enthusiasts in 2017. The vibrant Tableau community passion was …
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Moving from BI to Machine Learning with Automation
2 months ago

Moving from BI to Machine Learning with Automation

Automated machine learning is an ideal innovation for business intelligence and analytics professionals to advance their careers. You don’t need to be a data scientist to get immediate predictive insights …
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Reflecting on Gartner Symposium 2017 Predictions
2 months ago

Reflecting on Gartner Symposium 2017 Predictions

The Fourth Industrial Revolution – digital transformation – is progressing. Last week Gartner hosted their annual gala of CIOs and tech titans. This year the rise of artificial intelligence, decline …
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Industry Pulse September 2017 Highlights
2 months ago

Industry Pulse September 2017 Highlights

Here we go! Another peak conference season has started. This month we saw a wide variety of releases from JupyterCon and Strata NYC. Next month should be even more exciting …
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Google Data Studio
4.2
3 months ago

Google Data Studio

Note: The following is a guest post by a talented peer of mine, Sophie Sachet. I am absolutely thrilled to be working with her. Sophie and I recently teamed up to expand …
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R-Brain: A New Data Science Platform
3 months ago

R-Brain: A New Data Science Platform

R-Brain is a next generation platform for data science built on top of Jupyterlab with Docker. It was recently unveiled at JupyterCon in late August. Don’t let the name fool …
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Monetizing Your Valuable Data Assets
3 months ago

Monetizing Your Valuable Data Assets

A goldmine lurks within your valuable data assets for anyone to start mining. Every organization has raw masses of data stored within systems of record, content management systems, reports, Adobe …
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Quiet Before the Storm
3 months ago

Quiet Before the Storm

Grateful. Relieved. Exhausted. Last week my family was huddled together in a hallway as Hurricane Irma passed through Tampa Bay. Hurricane Irma was a record shattering massive hurricane. It was …
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Industry Pulse August 2017 Highlights
4 months ago

Industry Pulse August 2017 Highlights

So much for a slow summer. In August 2017, Python exceeded R in popularity in a recent KD Nuggets poll. Both the Gartner Magic Quadrant for Data Integration 2017 and …
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Why You Need a Data Catalog and How To Select One
4 months ago

Why You Need a Data Catalog and How To Select One

In a digital world where data lives everywhere, enterprise data catalogs are an invaluable asset in your information architecture. Over the past two years, I mentioned data catalogs for enhancing …
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Getting Started with Python [PART 3]
4 months ago

Getting Started with Python [PART 3]

In Getting Started with Python [Part 1], you were introduced to the popular Python language for data analysis. Then in Getting Started with Python [PART 2] we covered pandas, Python’s data …
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Spotlight on TIBCO: Exploring Spotfire Today
4 months ago

Spotlight on TIBCO: Exploring Spotfire Today

Have you taken a look at TIBCO Spotfire and TIBCO’s growing ecosystem of offerings lately? My initial impression is…shock. I missed what has been happening outside of TIBCO Spotfire the …
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