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About Jen Underwood

Jen Underwood is a Senior Director at DataRobot and founder of Impact Analytix, LLC. She has a unique blend of product management and “hands-on” experience in data warehousing, reporting, visualization, and advanced analytics. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data to solve complex problems with machine learning. Over the past 20 years, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has experience launching new products and turning around failed projects. Most recently she provided advisory, strategy, educational content development, and marketing services to 100+ technology vendors through her own firm. She has been mentioned by KD Nuggets, Information Management and Forbes for her work. She also has written for InformationWeek, O’Reilly Media, and numerous other tech industry publications. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego. She was also honored to be a former IBM Analytics Insider, Tableau Zen Master, and Top 10 Women Influencer.
Latest Posts | By Jen Underwood
Responsible Citizen Data Science. Yes, it is Possible.
1 week ago

Responsible Citizen Data Science. Yes, it is Possible.

To retain market leadership in the algorithm economy, enterprises require new ways to maximize the value of data and AI with citizen data scientists. Don’t think citizen data science is …
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Data Literacy in the Era of Algorithms
2 months ago

Data Literacy in the Era of Algorithms

Artificial intelligence (AI) and machine learning can deliver unprecedented value to the business. Unfortunately, fantastic findings often get lost in translation. From expressing metrics in unfamiliar terminology to presenting odd …
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Demystifying Automated Analytics, AI in BI and AutoML
3 months ago

Demystifying Automated Analytics, AI in BI and AutoML

So many buzzwords, so much confusion. Automated analytics, artificial intelligence (AI)-driven BI, and automated machine learning (AutoML), aren’t these terms describing the exact same thing? NO. Although these technologies may …
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Prescriptive Analytics: An Introduction
3 months ago

Prescriptive Analytics: An Introduction

Where descriptive analytics reveals what has happened in the past, prescriptive analytics delivers insight into optimizing future decisions. As data-driven organizations mature, they will begin to apply prescriptive analytics. This …
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Predict Your Relationship Future with Machine Learning
5 months ago

Predict Your Relationship Future with Machine Learning

In the spirit of Valentine’s Day, let’s explore a fun little Relationship App quiz that forecasts how long your relationship will last. Data from a Stanford University study, How Couples …
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Machine Learning Data Prep Tips for Time Series Models
6 months ago

Machine Learning Data Prep Tips for Time Series Models

In my previous articles Predictive Model Data Prep: An Art and Science and Data Prep Essentials for Automated Machine Learning, I shared foundational data preparation tips to help you successfully …
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New Year. New Goals. New Era of Analytics. Are you ready?
6 months ago

New Year. New Goals. New Era of Analytics. Are you ready?

A long time has passed since I’ve last written. Thank you to my peers that have reached out and asked what’s going on. Rapidly growing DataRobot keeps me extremely busy. …
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Tableau Conference Keeps on Getting Bigger and Better
9 months ago

Tableau Conference Keeps on Getting Bigger and Better

Tableau’s right place, right time, right solution market momentum continues to fuel what seems to be unstoppable growth over the past five years. Hosted in New Orleans at the massive …
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Industry Pulse September 2018 Highlights
10 months ago

Industry Pulse September 2018 Highlights

Long time, no news summaries…what happened? I’ll share the scoop on that soon. In the meantime, Cloudera and Hortonworks announced a merger that was really “big” news yesterday. That merger …
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Choosing the Right Advanced Visualizations
10 months ago

Choosing the Right Advanced Visualizations

Note: Thank you to Ariel Pohoryles, Director of Product Marketing at Dundas Data Visualization, for sharing the following educational guest article on advanced visualizations. I’ll be following this one up …
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Introduction to Machine Learning with IBM Watson Studio
12 months ago

Introduction to Machine Learning with IBM Watson Studio

Machine learning is a type of artificial intelligence (AI) that enables computers to learn without being explicitly programmed. Algorithms identify patterns …
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My Favorite Shark Week Infographics
12 months ago

My Favorite Shark Week Infographics

Grab the popcorn and a cool beverage. Shark Week (#SharkWeek) is upon us once again. Truth be told – I look forward to it. Shark Week is an annual, week-long TV programming …
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Seize Competitive Advantage through Embedded Analytics
1 year ago

Seize Competitive Advantage through Embedded Analytics

Windows of opportunity today close quickly. The digital era continues to alter the landscape across numerous industries. According to a team of Credit Suisse analysts, the disruptive force of technology …
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Optimizing Marketing Spend with IBM Watson Studio
1 year ago

Optimizing Marketing Spend with IBM Watson Studio

In our previous article, we introduced IBM Watson Studio and discussed helping our CMO and marketing team better utilize limited resources with advanced analytics. In this article, we will reveal …
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Why You Need a Connector Strategy in the Digital Era
1 year ago

Why You Need a Connector Strategy in the Digital Era

Both data-driven organizations and analytics software vendors today face a wide spectrum of complex challenges navigating an entirely new world of cloud app data sources. From security to agility, scale, …
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Estimating BI and Analytics Tool Migration Efforts
1 year ago

Estimating BI and Analytics Tool Migration Efforts

As data continues to grow and exceed current BI and analytics system capabilities, more organizations are adopting big data analytics solutions. Please join me and Wendy Gradek from AtScale in a …
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Buyer Beware: The DOMO IPO
1 year ago

Buyer Beware: The DOMO IPO

In light of recent S-1 confessions and warnings about DOMO’s precarious situation, my condolences go out to DOMO’s customers, staff and investors. If DOMO does not pull off a successful IPO, …
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Exploring the Current State of Embedded Analytics
1 year ago

Exploring the Current State of Embedded Analytics

Embedded analytics is everywhere. From consumer gadgets, intelligent things, and applications to the rapidly expanding Everything as a Service (XaaS) subscription economy, analytics has been ubiquitously embedded into all areas …
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Exploring IBM Watson Studio Part 1
1 year ago

Exploring IBM Watson Studio Part 1

IBM Watson Studio has come a long way since I first tested IBM Data Science Experience in November 2016. The new Watson Studio delivers a more collaborative, enterprise quality data …
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Fascinating 2018 Gartner Critical Capabilities Results for Analytics and BI
1 year ago

Fascinating 2018 Gartner Critical Capabilities Results for Analytics and BI

Earlier this month without nearly the grandiose fanfare or market madness of Gartner Magic Quadrant releases, the Gartner Critical Capabilities for Analytics and Business Intelligence Platforms Report 2018 was quietly …
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