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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Exploring 2017 Gartner BI Magic Quadrant Results
4 days ago

Exploring 2017 Gartner BI Magic Quadrant Results

Ah yes, it is that magical time of year. Emotions in the business intelligence world peak every time the Gartner BI and Analytics Magic Quadrant (BI MQ) report is released. …
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Frontline Systems Analytic Solver® V2017 for Advanced Analytics
2 weeks ago

Frontline Systems Analytic Solver® V2017 for Advanced Analytics

For everyone that I have told to stand out from the crowd by stretching your analytical brain and learning prescriptive modeling, check out the fantastic news. Frontline Systems now offers software …
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Introducing New RStudio Connect
2 weeks ago

Introducing New RStudio Connect

RStudio officially introduced the newest product in RStudio’s product lineup: RStudio Connect. RStudio Connect is a new publishing platform for R that allows analytics users to share Shiny applications, R …
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The Buyer – Selecting a Visual Analytics Vendor [Part 2]
3 weeks ago

The Buyer – Selecting a Visual Analytics Vendor [Part 2]

Sensational claims, frustrations, difficult questions, bizarre behavior and drama, it’s all coming up on this week’s episode of The Buyer. To recap our last episode, a bevy of more than …
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Solve Analysis Services Need for Speed
4 weeks ago

Solve Analysis Services Need for Speed

If you have done everything possible to tune your Analysis Services OLAP cube and it still is not delivering fast enough queries, you might want to evaluate an acceleration utility …
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Free Trifacta Wrangler Data Prep Gets Much Better
4 weeks ago

Free Trifacta Wrangler Data Prep Gets Much Better

Today super cool, “machine learning” powered data prep vendor Trifacta announced several significant enhancements for the free, community edition of Wrangler. For those of you that are not familiar with this nice …
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Optimize Outcomes with Actionable Advanced Analytics
1 month ago

Optimize Outcomes with Actionable Advanced Analytics

Decision making happens at every level in an organization. Most folks understand bar charts and spreadsheets, but they might not comprehend the truly transformational power of advanced analytics that is …
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Introduction to Amazon Athena
1 month ago

Introduction to Amazon Athena

Ever since I first heard of the Amazon Athena announcement at AWS re:Invent 2016, I have wanted to dig into that solution. Amazon Athena is an interactive query service that …
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The Buyer – Selecting a Visual Analytics Vendor [Part 1]
1 month ago

The Buyer – Selecting a Visual Analytics Vendor [Part 1]

Picking the right visual analytics solution that is a “perfect match for you” can be totally overwhelming. Keep in mind that your ideal vendor might not be the highest ranked …
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Analytics Industry Pulse Winter 2017
2 months ago

Analytics Industry Pulse Winter 2017

Happy New Year! Welcome to the Age of Analytics. Intelligence powered by algorithms is the center of our digital universe. Advanced analytics, machine learning-powered, autonomous business processes, intelligent things (IoT), …
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Spark for Big Data Analytics [Part 3]
2 months ago

Spark for Big Data Analytics [Part 3]

Next up in the Oceans of Data series covering Apache Spark, I will explore analyzing big data with SparkR, MLlib and H2O for data science and machine learning. In previous articles, …
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SQL Examiner Suite for Cross Database Migration
8.6
2 months ago

SQL Examiner Suite for Cross Database Migration

Usually when it comes to database migration these days, you are moving to the cloud. Top cloud vendors provide utilities and incentives to ease that process. What if you want …
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Self-Service BI Governance and Security Risks
3 months ago

Self-Service BI Governance and Security Risks

Although self-service BI solutions have come a long way and add tremendous value in daily decision making, many offerings still have significant governance, data security, and privacy gaps. Organizations do …
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Amazon AWS Getting Serious about Analytics
3 months ago

Amazon AWS Getting Serious about Analytics

Last week over 24,000 attendees gathered at Amazon Web Services (AWS) annual re:Invent conference. The event has significantly grown over 84% since 2014 when there was 13,000 participants. If you are still questioning the …
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Accelerate Your Data Warehouse Build with Automation
3 months ago

Accelerate Your Data Warehouse Build with Automation

To keep up with the speed of business, data warehousing professionals are turning to modern automation solutions to optimize and expedite their processes. We are also beginning to see data …
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Everyday Big Data Infographic
3 months ago

Everyday Big Data Infographic

Today I have am a sharing excerpts from a guest post and a big data infographic by James at vouchercloud in the United Kingdom. After all the news the past two …
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Amazon QuickSight Today
5.6
3 months ago

Amazon QuickSight Today

After more than a year in private preview, Amazon QuickSight is finally generally available in three worldwide regions. Amazon QuickSight is a low cost cloud BI service developed by market leading …
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2016 State of Analytics Adoption
3 months ago

2016 State of Analytics Adoption

Logi Analytics has just released its annual State of Analytics Adoption Report. More people have access to fantastic, simple to learn, self-service analytics tools than ever before today. So why is self-service …
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Tableau Conference 2016 Takeaways
3 months ago

Tableau Conference 2016 Takeaways

Over 13,000 data enthusiasts gathered this past week at a sold-out Tableau Conference 2016. After facing a challenging, much more intensely competitive market this year, Tableau openly shared a vision …
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Selecting an Embedded BI Solution
4 months ago

Selecting an Embedded BI Solution

As organizations strive to cultivate data-driven cultures, the need for embedding analytics into business processes when and where users make decisions is becoming a critical capability. Although traditional business intelligence …
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