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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has over 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
My Favorite Shark Week Infographics
3 hours ago

My Favorite Shark Week Infographics

Grab the popcorn and a cool beverage. Shark Week (#SharkWeek) is upon us once again. Truth be told – I look forward to it. Shark Week is an annual, week-long TV programming …
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Seize Competitive Advantage through Embedded Analytics
7 days ago

Seize Competitive Advantage through Embedded Analytics

Windows of opportunity today close quickly. The digital era continues to alter the landscape across numerous industries. According to a team of Credit Suisse analysts, the disruptive force of technology …
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Optimizing Marketing Spend with IBM Watson Studio
2 weeks ago

Optimizing Marketing Spend with IBM Watson Studio

In our previous article, we introduced IBM Watson Studio and discussed helping our CMO and marketing team better utilize limited resources with advanced analytics. In this article, we will reveal …
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Why You Need a Connector Strategy in the Digital Era
3 weeks ago

Why You Need a Connector Strategy in the Digital Era

Both data-driven organizations and analytics software vendors today face a wide spectrum of complex challenges navigating an entirely new world of cloud app data sources. From security to agility, scale, …
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Estimating BI and Analytics Tool Migration Efforts
4 weeks ago

Estimating BI and Analytics Tool Migration Efforts

As data continues to grow and exceed current BI and analytics system capabilities, more organizations are adopting big data analytics solutions. Please join me and Wendy Gradek from AtScale in a …
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Buyer Beware: The DOMO IPO
4 weeks ago

Buyer Beware: The DOMO IPO

In light of recent S-1 confessions and warnings about DOMO’s precarious situation, my condolences go out to DOMO’s customers, staff and investors. If DOMO does not pull off a successful IPO, …
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Exploring the Current State of Embedded Analytics
1 month ago

Exploring the Current State of Embedded Analytics

Embedded analytics is everywhere. From consumer gadgets, intelligent things, and applications to the rapidly expanding Everything as a Service (XaaS) subscription economy, analytics has been ubiquitously embedded into all areas …
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Exploring IBM Watson Studio Part 1
1 month ago

Exploring IBM Watson Studio Part 1

IBM Watson Studio has come a long way since I first tested IBM Data Science Experience in November 2016. The new Watson Studio delivers a more collaborative, enterprise quality data …
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Fascinating 2018 Gartner Critical Capabilities Results for Analytics and BI
2 months ago

Fascinating 2018 Gartner Critical Capabilities Results for Analytics and BI

Earlier this month without nearly the grandiose fanfare or market madness of Gartner Magic Quadrant releases, the Gartner Critical Capabilities for Analytics and Business Intelligence Platforms Report 2018 was quietly …
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Infoworks Automated Big Data Engineering
2 months ago

Infoworks Automated Big Data Engineering

Recently I engaged in a guided “hands-on” evaluation of Infoworks, a “no code” big data engineering solution that expedites and automates Hadoop and cloud workflows. Within four hours of logging …
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Industry Pulse April 2018 Highlights
3 months ago

Industry Pulse April 2018 Highlights

This past month we had news from SAS Global Forum, Microstrategy, Oracle, AWS, Google, Qlik Qonnections, Tableau and several other smaller vendors. Fallout from the March Facebook scandal continued while GDPR …
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DataRobot Automated Machine Learning
3 months ago

DataRobot Automated Machine Learning

DataRobot is the world’s most advanced automated machine learning platform. It empowers data analysts and data scientists to rapidly find key insights, hidden data patterns and make better predictions faster. …
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New Tableau Prep, Role-Based Pricing and 2018.1
3 months ago

New Tableau Prep, Role-Based Pricing and 2018.1

Classic! On the same day as Qlik’s roadmap keynote and Power BI’s Summit in Ireland, Tableau decides to rain on both of those parades. Tableau stole the thunder yesterday with …
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Qlik Qonnections 2018
3 months ago

Qlik Qonnections 2018

Today Qlik unveiled a showcase of warmly welcome announcements and upcoming innovations at Qonnections 2018. New CEO, Mike Capone, opened the event with a reassuring message for his 48,000 customers. …
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Getting Started with Seahorse
3 months ago

Getting Started with Seahorse

Powered by Apache Spark, Seahorse is an open-source visual framework for data science pipelines. Seahorse’s compelling value proposition is that it quickly and easily allows the user to take advantage …
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Applying Critical Thinking Skills when Evaluating Industry Awards
3 months ago

Applying Critical Thinking Skills when Evaluating Industry Awards

In the ever-growing list of “trophies for everyone” industry awards, it is becoming more difficult to decipher real awards from paid advertisements. You should be skeptical if you don’t understand an …
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How To Analyze Unstructured Data Visually
3 months ago

How To Analyze Unstructured Data Visually

From raw data to actionable intelligence, I will share how easy it is to collect, ingest and visually analyze unstructured data in this next Oceans of Data series article. Unstructured …
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Advancing Your Analytics Career with Automated Machine Learning
3 months ago

Advancing Your Analytics Career with Automated Machine Learning

Analytics careers are rapidly progressing into new frontiers. According to The Quant Crunch: How the Demand for Data Science Skills is Disrupting the Job Market, the number of jobs for …
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Industry Pulse March 2018 Highlights
4 months ago

Industry Pulse March 2018 Highlights

Here is a quick skim of analytics industry updates from March 2018. This past month we have news from IBM Think, Domopalooza, NVIDIA AI Deep Learning Conference, and the usual …
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Hello Again DOMO
4 months ago

Hello Again DOMO

By  •  Cloud BI

READER  WARNING – DOMO is financially stressed. “If other equity or debt financing is not available by August 2018, management will then begin to implement plans to significantly reduce operating expenses,” …
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