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About Jen Underwood

Jen Underwood, founder of Impact Analytix, LLC, has 20 years of experience in "hands-on" development of data warehouses, reporting and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, former Tableau Zen Master, and active analytics community contributor. In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.
Latest Posts | By Jen Underwood
Expiration of My Non-Compete
8 hours ago

Expiration of My Non-Compete

Finally I can freely work in my beloved profession again without fear of a non-compete demand letter. What a long year! My family celebrated this past weekend with margaritas and a …
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DOMO News from Domopalooza 17
4 days ago

DOMO News from Domopalooza 17

By  •  Cloud BI

Yesterday at Domopalooza 17, DOMO shared a fantastic list of enhancements adding to an already impressive 14,000+ updates to their SaaS cloud BI offerings in 2016. After a bumpy entry into the …
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Unifying Analytics Across Vendors with Perspective ILM BI Portal
1 week ago

Unifying Analytics Across Vendors with Perspective ILM BI Portal

With the recent industry shift towards the use of agile self-service BI solutions, traditional and modern BI solutions are often deployed side-by-side in a bi-modal analytical strategy. It is not …
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Low Friction Data Warehousing with Perspective ILM Data Governor
1 week ago

Low Friction Data Warehousing with Perspective ILM Data Governor

To keep up with the speed of business in a rapidly changing world of data, modern data warehousing approaches have emerged. Several years ago data warehouse automation offerings began entering …
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Improve Self-Service Analytics Credibility with Data Quality
2 weeks ago

Improve Self-Service Analytics Credibility with Data Quality

In the quest to empower everyone to become more data-driven in decision making, rigid ETL and data collection processes of the past have given way to rapid gathering of raw, …
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Google Cloud Next Reveals Market Momentum
2 weeks ago

Google Cloud Next Reveals Market Momentum

Last week Google Cloud not only rocked the analytics world with news of acquiring Kaggle, they made over 100 announcements and hosted more than 10,000+ attendees at the annual Next event. …
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Introduction to EXASOL In-Database Analytics
3 weeks ago

Introduction to EXASOL In-Database Analytics

One of the best kept secrets in the database market is EXASOL . Built in Germany from the ground-up, EXASOL achieved the best TPC-H performance ranking. TPC-H is an industry …
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Tableau 10.2 Delights with Advanced Analytics and More
4 weeks ago

Tableau 10.2 Delights with Advanced Analytics and More

Tableau Software just released Tableau 10.2. This delightful version upgrade is packed with a plethora of exciting advanced analytics capabilities, savvy mapping, more data connectors, enterprise management, API enhancements, and …
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Skimming through Gartner Magic Quadrant for Data Science Platforms
4 weeks ago

Skimming through Gartner Magic Quadrant for Data Science Platforms

In the latest round of 2017 reviews, Gartner released a Magic Quadrant for Data Science Platforms. Results this year were less surprising to me than the BI and Analytics Platforms. Even the …
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Automating Analytics with Tellius Data Discovery
4 weeks ago

Automating Analytics with Tellius Data Discovery

Intelligent data discovery has amazing potential to alter today’s manual approaches to data visualization. Automating analytics with next-generation search and data discovery provides rapid insights powered by advanced analytics and …
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Exploring 2017 Gartner BI Magic Quadrant Results
1 month ago

Exploring 2017 Gartner BI Magic Quadrant Results

Ah yes, it is that magical time of year. Emotions in the business intelligence world peak every time the Gartner BI and Analytics Magic Quadrant (BI MQ) report is released. …
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Frontline Systems Analytic Solver® V2017 for Advanced Analytics
1 month ago

Frontline Systems Analytic Solver® V2017 for Advanced Analytics

For everyone that I have told to stand out from the crowd by stretching your analytical brain and learning prescriptive modeling, check out the fantastic news. Frontline Systems now offers software …
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Introducing New RStudio Connect
1 month ago

Introducing New RStudio Connect

RStudio officially introduced the newest product in RStudio’s product lineup: RStudio Connect. RStudio Connect is a new publishing platform for R that allows analytics users to share Shiny applications, R …
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The Buyer – Selecting a Visual Analytics Vendor [Part 2]
2 months ago

The Buyer – Selecting a Visual Analytics Vendor [Part 2]

Sensational claims, frustrations, difficult questions, bizarre behavior and drama, it’s all coming up on this week’s episode of The Buyer. To recap our last episode, a bevy of more than …
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Solve Analysis Services Need for Speed
2 months ago

Solve Analysis Services Need for Speed

If you have done everything possible to tune your Analysis Services OLAP cube and it still is not delivering fast enough queries, you might want to evaluate an acceleration utility …
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Free Trifacta Wrangler Data Prep Gets Much Better
2 months ago

Free Trifacta Wrangler Data Prep Gets Much Better

Today super cool, “machine learning” powered data prep vendor Trifacta announced several significant enhancements for the free, community edition of Wrangler. For those of you that are not familiar with this nice …
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Optimize Outcomes with Actionable Advanced Analytics
2 months ago

Optimize Outcomes with Actionable Advanced Analytics

Decision making happens at every level in an organization. Most folks understand bar charts and spreadsheets, but they might not comprehend the truly transformational power of advanced analytics that is …
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Introduction to Amazon Athena
2 months ago

Introduction to Amazon Athena

Ever since I first heard of the Amazon Athena announcement at AWS re:Invent 2016, I have wanted to dig into that solution. Amazon Athena is an interactive query service that …
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The Buyer – Selecting a Visual Analytics Vendor [Part 1]
2 months ago

The Buyer – Selecting a Visual Analytics Vendor [Part 1]

Picking the right visual analytics solution that is a “perfect match for you” can be totally overwhelming. Keep in mind that your ideal vendor might not be the highest ranked …
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Analytics Industry Pulse Winter 2017
3 months ago

Analytics Industry Pulse Winter 2017

Happy New Year! Welcome to the Age of Analytics. Intelligence powered by algorithms is the center of our digital universe. Advanced analytics, machine learning-powered, autonomous business processes, intelligent things (IoT), …
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