Logi Analytics has just released its annual State of Analytics Adoption Report. More people have access to fantastic, simple to learn, self-service analytics tools than ever before today. So why is self-service adoption growth declining for the third year in a row? How can you improve analytics adoption to embrace data-driven decision making?
Please join me and Logi Analytics in a webinar on November 16 to discuss findings from 2016 research.
The 2016 State of Analytics Adoption Report is based on an online survey of more than 700 business and technology professionals conducted in August 2016.
Has self-service adoption peaked?
This year it appears that adoption of self-service analytics tools may have peaked and now is in a three-year decline. The hypothesis that everyone who uses Excel is a potential self-service analytics tool user might not actually be valid.
According to the report, 67 percent of IT respondents say they are already providing or have started to provide data discovery and self-service solutions to their end users. Business users agree, reporting that access to self-service tools is higher than ever – up 20 percent this year from the past two years. However, despite the wider availability of these tools, user adoption of self-service analytics is down 24 percent from the past two years. What is going on? Why? How can we improve that stat?
We finally have wonderful self-service solutions but it looks like the people who want these tools have already adopted.
The remaining potential self-service analytics users are resisting change or simply are not interested in building their own reports. Despite cultural shifts to become more data-driven, data analysis is not appealing to everyone. They have people for it or use pre-built reports.
Another key finding is that users don’t like being forced to open yet another application just to analyze data. Over 83 percent of business users say it’s important to have access to analytics embedded within the applications that they are already using. Unfortunately, nearly 67 percent of business users say they find themselves switching to separate analytics tools to get the data or analysis they need.
“It’s clear that organizations are seeing the value of including analytics in the apps people are using on a daily basis – in effect, delivering analytics when and where users need it to make decisions,” said Brian Brinkmann, Vice President of Product, Logi Analytics. “Our research found over 66 percent of IT teams are already using embedded analytics in their organizations – and nearly 30 percent are considering it.”
Excel continues to be loved and needed
Only 1 percent of IT and 6 percent of business user respondents said it is not important to Export to Excel. Most folks I know still love and need Excel. Logi Analytics latest survey confirms it. Self-service BI tools DO NOT replace the flexible, powerful, truly unique value of Excel for analytics.
To get the full report
I have barely scratched the surface of this report. Other areas covered in it include governance attitudes, adoption challenges, and the value of embedding analytics into applications. To get a complete copy of this report and other related analytics research, check out Logi Analytics Resource Library.